Our Recent Projects
Hear how we helped our customers deliver their latest digital initiative.
Merrin & Cranston Architects
Aged Care
Website Re-Design
SEO - Page 1 in 3 Months
Digital Marketing Strategy
Mobile Central 247
Accessory Vending Machines
Website Re-Design
SEO - Page 1 in 6 Months
Digital Marketing Strategy
Whitelaw Engineering & Machinery
Engineering
Zoho CRM Implementation
Website Re-Design
E-Commerce Platform
Jampak Studio
Designer Cushions / Soft Furnishings
Website Re-Design
SEO - Page 1 in 4 Months
Zoho CRM Implementation
Digital Marketing Strategy
E-Commerce Platform
Rave Reviews From Real Customers
Don't just take our word for it—hear from the clients who have experienced measurable results by partnering with Informatix. We're proud to have worked with dozens of innovative, results-focused companies, helping them leverage modern-day technologies to connect with more customers, strengthen their brands, and boost their bottom line. We'd be happy to add your venture to our growing family of satisfied businesses.
Customer Success Stories
Case Studies: Making a Difference with Informatix
Discover how we listened, understood our clients' business needs, and delivered technology that made a real difference.
Case Study: Whitelaw Engineering Machinery- Complete Digital Transformation
Since our founder Graham Whitelaw opened the doors in 1964, our vision has always been to help our customers source the very best quality machine tools. And after more than 50 years of staying true to this vision, we have established a reputation for excellence in the machine tool industry, with customers across Australia, New Zealand and the Pacific Region. Today, they are proud to be an Australian-owned and operated company, with a strong network of global partners enabling us to source the right machine tools for your needs.
The challenge
Overcoming Hurdles: From Offline to Online Excellence
Whitelaw Engineering Machinery faced several challenges before reaching out to us. They needed a website to list and sell their new and used equipment and manage online inquiries.
Additionally, they required a CRM system to manage all their leads, contacts, accounts, and deal management processes.
Implementing an email marketing platform to send monthly news and product updates was also on their list.
A mechanism to handle after-hours inquiries and a system to handle customer cases/issues were essential as well.
Finally, they required technology that could capture leads from website visitors 24/7, ensuring no potential customer was missed, regardless of the time of day.
The solution
To address these challenges, we undertook a comprehensive approach:
Website Redesign and E-commerce Integration:
We re-designed their entire website and implemented their WooCommerce online shop. Each page was optimized for excellent search rankings.
Zoho CRM Implementation:
We integrated Zoho CRM to manage their entire sales process from end to end, from website lead forms to automated workflows that handle communications during the sales process.
Automated Sales Assistant:
We built a customized website BOT sales assistant to capture high-value leads after hours, ensuring 24/7 lead generation.
Training and Support:
We provided comprehensive training for website upkeep and maintenance, including the addition and editing of online products.
This also included a mechanism to fine-tune SEO for each webpage and product line.
Training covered their CRM system, focusing on lead, contact, account, and deal management, the creation and delivery of targeted personalized EDMs, and the day-to-day administration of their database tools for prospects and customers.
The results
Remarkable Results: Complete Visibility and Measurable Success
The results were fantastic. Whitelaw Engineering Machinery now has complete 360-degree visibility of their leads, deals, and cases.
More importantly, they have real-time success metrics like leads-to-deals won ratio and other conversion rates.
They also understand the effectiveness of their digital marketing efforts, knowing what works and what doesn't.
CUSTOMER FEEDBACK
Praises from Whitelaw Engineering Machinery
With the foundation now solidly in place, Whitelaw Engineering Machinery is well-equipped to continue their journey of growth and excellence.
They plan to further enhance their digital presence and explore more ways to leverage the Zoho platform for even greater efficiency and customer satisfaction.
FUTURE PLANS
Continuous Enhancement and Growth
With the foundation now solidly in place, Whitelaw Engineering Machinery is well-equipped to continue their journey of growth and excellence.
They plan to further enhance their digital presence and explore more ways to leverage the Zoho platform for even greater efficiency and customer satisfaction.
Case Study: How Brisk Transport Digitally Transformed Their Business
With over 30 years of industry experience, Brisk Transport is Brisbane’s leading furniture removal company specialising in moves in and around Brisbane and moves to and from Melbourne. With a huge fleet of 15 Pantech trucks and 7 container trucks, they are equipped to accomplish a move of any size with ease.
The challenge
Consolidate all their sales, marketing and opertaional data into one easy-to-use-platfrom.
Brisk Transport contacted us to analyse their existing data management systems and implement a more efficient and automated CRM system.
They needed a platform to consolidate and manage customer data, potential leads, and their service operations. It was critical to Brisk they have their sales, markeitng, and operations teams all on the same page.
Expanding their digital marketing effort, increasing sales, and creating customer loyalty was also a high priority.
It was important to Brisk Transport to work with a CRM specialist who could analyse, consult, design, implement, and provide systems training.
The solution
Implement CRM, automate their manual workflows, and deliver consistent digital marketing.
After evaluating Brisk Transport's needs, we created a framework to improve sales, deliver digital marketing, and manage operational data and workflows.
We provided the following services:
- Implement Zoho One CRM
- Integrated the Arrivy job scheduling platform
- Automated customer feedback surveys
- Implemented a digital and social media marketing system
- Automated manual business workflows
- Integrated all aggregated leads into their CRM system
The results
Structured data management, real-time data insights, efficient business workflows, and scalability for growth.
Brisk now enjoys easy access to customer data, job scheduling information, accurate reporting, and a structured way to handle business leads and deals.
Focused customer engagement is giving them steady streams of highly qualified leads which has increased 120% since implementation. This has led to an increase in sales by 33% annually.
Our CRM implementation and consulting services have given them the ability to monitor customer interactions across all digital channels.
The platform was built with scalability in mind, so it can grow to meet future needs.
Case Study: How Vend24/7 Manages Their Vending Machine Business
Vend24/7's innovative customised vending machine solutions help their clients, target their market, instantly advertise to them, as well as promote and educate visitors about their brand, products and services.
The challenge
Organise and manage customer data, vending machine transactions and alerts, and digital marketing activities in one accesible platform.
Vend24/7 enlisted Informatix to provide tech consulting to design and implement a digital management system to handle all customer communications and marketing.
They wanted to consolidate their vending machine asset data as well as transactional sales data into one managed platform.
We saw the opportunity to increase brand awareness, drive website traffic, and generate quality leads using CRM to manage the entire deal process.
It was important that Vend24/7 partnered with a trusted company to future-proof their tech investment and cater for exponential growth and scalability.
The solution
Build their online presence and implement a digital management portal with real-time access to all their amalgamated critical business data.
After initial consultations with the management team, we built their website and digital portal to connect all their data sources. We have collaborated with their tech providers to streamline information and business workflows.
We provided the following services:
- Website Design
- Website Live Chat
- Social media marketing
- Copywriting
- Lead capture forms
- Create vending machine asset reports
- Integrate with their cashless payment gateway provider
- CRM implementation
The results
One accessible platform to deliver critical business data and insights whilst improving the company's digital presence.
The whole Vend24/7 team now has easy access to customer data, vending machine transactions, consolidated business reporting, and a structured way to handle business leads and potential deals.
Our CRM implementation has provided them a simple case-management system to lodge, manage, and resolve all customer issues.
Enhancing the company's digital presence through strategic digital marketing and targeted messaging has produced a steady flow of qualified leads and increased brand recognition.
Case Study: How Le Beau Clinic & Spa Increased Sales
Le Beau has been recognised globally for the quality, experienced team, technology, skincare & unique delivery of its services and customer satisfaction. This attention to detail has resulted in Winning multiple Award in the industry both Internationally and locally since 1997.
The challenge
Increase website traffic reaching a wider audience, while creating brand recognition & customer loyalty.
Le Beau Clinic & Spa contacted us for a website redesign and to help implement their e-commerce store to offer their services to a wider customer base.
Le Beau wanted to improve customer loyalty as well as a consistent martketing stream to existing and potential clients.
They wanted a tech partner who was responsive, quick to act, Australian-based, to get the results they needed.
The solution
Redesign eCommerce site and implement a digital marketing strategy with automated lead generation.
In addition to the website redesign and eCommerce storefront launch, we provided the following services:
- Website Live Chat
- Email marketing platform
- Seasonal and event driven pop-ups
- Lead capture forms
- Digital competitions and promotions
- CRM implementation
We provide ongoing consulting services to ensure Le Beau maximises their investment.
The results
Greatly increased website traffic and sales with an enduring digital partnership and locally based support.
Le Beau now enjoys an attractive and engaging website with enhanced customer service capabilities. They have more real-time customer engagement through live chat, and a steady stream of highly qualified leads —their website traffic has increased 120% since implementation and they see a 30% annual increase in sales.
Our CRM implementation and consulting services have delivered digital dashboards to Le Beau's team, giving them a 360º view of all customer touch-points and interactions.