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The latest trends, tips and insider knowledge to help you transform, integrate and improve the customer experience


New Year, New Website? How to Tell If It’s Time for an Overhaul

When was your last website redesign? There’s no hard and fast rule for how often you should have your website overhauled, but with the speed of change in technology and consumer tastes, no website will remain effective forever. So how do you know when it’s time for a change?

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Zoho One: The Business Operating System

Digital business management is an absolute necessity If your company wants to remain competitive in the modern marketplace. No matter what business sector you may inhabit — and no matter its size — the advantages of having a suite of digital resources to manage that business are manifold. Yet there are complications associated with using…

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The Unified Customer Experience

In today’s technology landscape, your customers’ attentions are divided across multiple channels, platforms, and devices—and as a result, your marketing strategy may be just as splintered. This makes getting noticed in a crowded landscape much harder for your business. But you can increase your company’s visibility, heighten brand awareness, and capture more sales with a…

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Online Reputation Management

How to Take Control of Your Online Reputation

Are you managing your online reputation? Your brand’s online reputation is critical to your bottom line, and it starts with online reviews.  A staggering 84% of people trust online reviews as much as a personal recommendation, and 92% of consumers reading online reviews. This shows that customer feedback is one of the most powerful ways to build…

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augmented reality

3 Big Myths About Augmented Reality Exposed

Myths always tend to build up around anything that’s cutting-edge and transformational –and Augmented Reality is no exception. The problem is these myths could be holding many businesses back from exploring the advantages of one of the most exciting technologies that’s entered the mass market in recent years.

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