How big is your marketing budget? There are companies out there that spend millions on marketing and others who spend zero.
With all the recent emphasis on social media, text messaging, and other hot new marketing trends, it’s easy to get the impression that email marketing is dead—or at least on the way out. After all, email is the longtime staple of digital marketing, and tech-savvy consumers are always looking for the next big thing. That should mean email is old news.