How many sales and marketing platforms do you have? Think about it for a minute. You probably have one to manage your email campaigns. Another for your content management system. A few more for your social media management, search engine marketing and customer relationship management. Not forgetting a program to manage data synchronisation across all these applications.
As software continues to evolve and improve, more and more marketers are discussing the potential for automation in their marketing strategies. This technique can free up valuable time, allowing you to focus on more thought-intensive projects. There are a variety of opportunities and possibilities with marketing automation. Let’s take a look at some of the ways marketers can implement this technology to cut down on repetitive or time-consuming tasks.