It’s easy to feel overwhelmed by the sheer number of brands competing for your attention. A big part of marketing is building relationships with your customers, and social media is an excellent way to do that. It also helps you learn what your customers want and get feedback on your products and services. However, between all of the different channels available, it can be difficult to figure out which one is best for your business.
Here are the top 10 marketing ideas you can use in 2022:.
1. Send Hand Written Or Personalised Notes
With social media, you can create a personalised message and send it to your customers. You can also send them a virtual hug or make them feel special by sending them a personal note.
This is a great way to connect with your customers and get them excited about what’s coming. It’s also a great way to show that you care about their needs and want to offer excellent customer service.
If you’re looking for ways to show that you care, then sending out handwritten notes is the best way. If you add in some of your business logo stationary, this will add an extra touch of appreciation!
2. Run A Competition
Running a competition is an excellent way to engage with your followers. Social media has made it easy for brands to post photos or videos asking their customers to vote or comment on which one they like best.
This is a great way to get ideas from your customers, and it can also increase brand awareness.
One company that successfully used this strategy was the clothing retailer Puma. The company has over 2 million followers on Instagram, and when they asked people to vote for their favorite Puma sneaker in a social media contest, they got more than 1,000 comments in just 24 hours!
3. Launch New Products or Services
If you’re launching a new product or service, social media is the perfect place to tell your story. You can build anticipation for your launch around an announcement on social media, then promote your product or service to get people excited.
You can also use social media to show off how your business operates. If you’re running a restaurant, post pictures of the food and interior design. If you’re selling software, share screenshoots of your app in action. Showing customers what they’re going to experience when they buy from you makes them more likely to buy in the first place!
4. Get Personal With Your Content
The best way to get your customers engaged with your business is through content. But, how can you get personal? One of the most effective ways is by sharing your personal stories.
You may not think that you have anything in common with your business’s target audience, but that’s not true! You probably share interests and experiences with them. For example, if you’re trying to reach moms, then you should share stories about being a mom yourself. Share photos or videos of yourself with your kids or mention them in posts. Showing the human side of you will make it easier for people to relate to what you’re saying and want to hear more about what you have to offer.
5. Create A New Irresistible Offer
Social media is an excellent way to create new offers and discounts for your customers. You can use it to promote birthday or anniversary specials, or other promotions that are relevant to your business.
For example, let’s say you’re the owner of a bakery. Along with posting about the delicious cakes you offer, you can also post about upcoming deals like Mother’s Day breakfast in bed or Father’s Day dinner at home.
6. Host An Online Event
If you’re looking to reach a large number of consumers, hosting an online event is the best way to do it. It’s great for making announcements and demonstrations. You can also use your social media channels to advertise that you’re hosting the event and get people interested in participating.
Hosting an online event:
- is a great way to make announcements and demonstrations
- allows you to advertise and get people interested in participating
- gives people who need your product or service a chance to ask questions or make requests
- helps create relationships with customers
- makes your company feel more accessible
- provides a platform for new employees to showcase their skills.
7. Spark Curiosity In Your Brand
If you want to be successful on social media, it’s important to spark curiosity.
Social media is all about building relationships and providing value. Brands can use social media as a platform for two-way communication with their customers. In order to be successful, you need to spark curiosity in your brand.
Here are a few ways that brands can do this:
- Create a username that stands out from the competition
- Include real-time updates
- Include behind-the-scenes content
- Offer giveaways and discounts
8. Update Your Website
While not strictly social media, it is a great way to use your website to build rapport with your consumers.
You should update the content on your website regularly to keep up with all of the latest developments in your industry. Use this space to promote some of the new products or services you have, but also give customers the opportunity to interact with you.
For example, you might post a picture of someone who has just had success using one of your products and then ask them to share their story on social media. This will get them engaged in your business and promote your product or service at the same time!
9. Get More Online Reviews
Getting honest feedback from your customers is one of the best ways to grow your business. Social media gives you the opportunity to get more reviews by creating a new review tab on your website, or even integrating social media with your customer service system. This way, it’s easy for potential customers to leave feedback about their experience with you.
10. Ask Questions
You can grow your followers by asking questions. It’s a simple strategy, but one that works well.
This strategy works because people love to answer questions. You can easily find out what your customers want and get feedback on your products or services through the answers they give you. This is also an opportunity for you to get to know your customers better and build stronger relationships with them.
A popular question to ask is “What are you looking for in a product?” If someone replies, then you know that they are looking for something specific. You might have that same thing available! You could then offer them a free trial of the product they’re looking for, if it’s within your budget.
Let’s chat about implementing the top 10 marketing ideas today.