Google Reviews are important because they provide a customer with an unbiased opinion on the quality of your business. With more reviews, you show potential customers that you have many other satisfied customers. Reviews are also great for SEO, which means that you will get more traffic and potential leads searching for your business online. Today, we’ll go over the 10 best tactics to help encourage customers to leave reviews and help them be successful in doing so.
1. Create A Google Review Link Shortcut
If you have a website, you can easily create a Google review link shortcut.
Your customer has to go online to write the review, regardless, so create a review shortcut link and put it on your website.
Using Your Google Account
Go to your Google My Business account, click the Home tab, and find the “Get your first review” (or “Get more reviews”) card. Click “Share review form” and copy the link to your clipboard.
Using 3rd Party Link Generator
You can also use an external party to generate the review link as well. Check it out here.
2. Create A Google Reviews Page On Your Website
Google doesn’t allow businesses to have reviews on their website. However, you can create a Google reviews page that will be available for all customers to see on your website. Your page will have all of the reviews that your business has received from customers in the past, leaving potential customers more confident about the quality of your business.
You can create a Google Reviews tab on your website that displays all the reviews that your business has received over time. Potential customers will be able to easily browse and read through these reviews and this can help them feel more confident about visiting or purchasing from your business!
3. Include A Google Review CTA In Your Website Footer
One strategy that can help you encourage customers to leave reviews is to ask them for their opinion on your business. You can do this by including a Google review CTA in your footer, which will direct them right to the platform. This also makes it easy for your customer as they don’t have to search anywhere else and they’ll know exactly where to go when they want to give feedback.
Once you get the review, you can show it off on your website or social media profiles. This will help build trust with new potential customers, and it may even help old customers come back.
4. Create “Leave Us A Review” Pop-Up On Your Website
One tactic to encourage reviews is to create pop-ups that ask customers politely to leave a review. These pop-ups can be placed on your website or on the bottom of your emails. When clicked, the pop-up will lead them to an automated survey for them to leave their feedback.
This way, you won’t have to deal with customers getting annoyed and not leaving a review. All you have to do is create a popup for your website or email and let it do the work for you!
5. Include Google Review Links In Your Customer Surveys
Encourage reviews is by asking customers at the time of purchase or shortly after. You could include a link to your Google Places page in an email receipt, on the back of your business card, on receipts you hand out, or anywhere else you think will be appropriate. This tactic works especially well if you’re trying to get reviews for restaurants or hotels because people are always asked to leave a review when they check out.
6. Ask For Google Reviews On Social Media
Another tactic for encouraging Google reviews is to use social media. It’s one of the easiest ways to get your customers to leave you a review on Google. In fact, 44% of consumers have used social media before to read reviews about a business. That number is only going up too.
When someone visits your Facebook page, mention how they can leave you a Google review by clicking on the link in your bio or ask them to find the review tab at the top of your page. You can also tag them in your post or share their post when they talk about their experience with your company as a way of thanking them for their loyalty and asking them to leave you a Google review.
For those on Instagram, tag people on posts that reference where they can find your Yelp or Google reviews. This will encourage them to want to check out what other people are saying and give you an opportunity to thank them for following or liking you online.
Moreover, don’t forget about Twitter and LinkedIn! Use hashtags like #googlereviews and #yelpreviews when posting on social media so that potential customers who are looking for these terms will be able to find you easily.
7. Run A Google Review Email Campaign
You can use your monthly email newsletter to run a Google review email campaign. You can set up your Google account to automatically send an email of thanks and appreciation to customers who leave you a review. You can also offer some sort of incentive for them to share their opinion with the world. Asking customers for reviews is one of the best ways to get more reviews.
8. Include Your Google Review Link In Your Email Signature
One of the best ways to encourage customers to review your business is to include your Google review link in your email signature. It’s a small step that can result in a big increase in reviews. When customers see your Google review link and then click on it, they will be taken to the reviews of your business.
This tactic is especially helpful because it’s one of the few tactics that have an immediate result. When you send out an email, your customer will quickly see their Google review link and be able to leave a rating and review without having to do anything else.
9. Get Google Reviews From Vendors And Partners
Get more reviews is by asking existing vendors/suppliers or partners to leave a review on Google. This will help them be more likely to leave reviews because they are happy with their previous service. The key here is to provide your customer with an excellent experience and then ask for a review as a form of gratitude. For example, you could prepare a post-event survey for your clients and ask if they would be willing to leave a review on Google.
10. Ask For Google Reviews In Person
One of the best ways to get more reviews is to ask your customers for a review in person. This might sound intimidating, but it can be done with a simple sentence like,
“Hey! I just wanted to know what you think about our service. Would you mind leaving us a Google review?”
Once you do this, you’ll have an opportunity to show your customer how easy it is and encourage them to leave a review after they respond.
Don’t know where to start? Check out our Google Review services.
Keeping Your Customers As Happy As Possible.
Everyone strives to keep their business as healthy and successful as possible. Providing unique and relevant products and services and then marketing those products and services correctly and at attractive price points, to the right people are all big parts of that equation, but the most important aspect of keeping your business running on all cylinders is as obvious as it’s often overlooked: keeping your customers as happy as possible.
It’s a lot better to keep the customers you have as happy as clams than to watch your company become a revolving door of customers. You want your customers to fall in love with you so they stick around, and it’s this process of building that loyalty that’s so crucial in today’s highly competitive business marketplace.
That’s why we’ve collected 10 of the best ways to make your customers absolutely fall in love with you for years to come!
1. Share Annual Customer Satisfaction Data
Any company worth their salt knows that it’s important to get a snapshot of their long-time clients at least once a year. Collecting customer satisfaction data is obviously important, but what’s not so clear is that you have to share this data so that these results can be discussed. This means more than just celebrating successes – you also have to analyse any customer service failures on your part in order to prevent the same mistakes in the future. Just because the feedback might be temporarily embarrassing doesn’t mean that it’s not incredibly useful for learning how to do better next time!
2. Keep Lines of Communication Open Monthly
Your customer database needs to feel like they’re being kept in the loop when it comes to how their product or service provider is doing. You can accomplish this by publishing relevant blog articles on a monthly basis, sharing them with your database as you do so. In addition to keeping these crucial lines of communication open with your customers, monthly blog posting can also help you push your search engine ranking just that big higher. This helps you get your key messages across to existing customers and new prospects all at the same time!
3. Live Chat Is a Necessity
People are over leaving phone messages and waiting for email responses. They’re especially over dealing with automated customer service solutions! Be sure that you enable and manage live chat on your website correctly. This helps you turn frustrated or upset customers into appreciative ones when you deal with their questions, comments, or issues right there on the spot in real-time. Even if you can’t resolve their issue right then and there, customers chatting with a real person remember that you’re willing to go the extra mile for them.
4. Use a Good CRM Platform
Customer relationship management (CRM) is the name of the game, and that’s why you need a good CRM platform to manage that customer relationship! You can’t be expected to keep track of all your sales leads, customers, and digital marketing all through a simple spreadsheet or two. Instead, an all-inclusive CRM platform can help you systematically manage all your customer touch-points in a way that you can see where you are at a single glance. Take our CRM for a free 15 day test drive.
5. Leverage and Evaluate your Digital Marketing Efforts
Before you go all-in when it comes to your digital marketing efforts, it’s important to make sure they’re actually cost-effective when it comes to generating real leads. Investigate the ROI on your Google, Facebook, and Instagram marketing performance. If you’re getting leads and sales from this activity, keep it up – if it’s underperforming, you may want to consider using those marketing funds differently.
6. Build Your Social Media Presence
Social media is huge, and it’s getting bigger each and every day. This isn’t going to change anytime soon. If you’re not publishing social media posts regularly, you’re leaving money on the table as well as letting your customers down. It only takes landing one lead to pay for your social media expenditures and then some – and not only that, your customer base will see your social media visibility as a positive!
7. Leverage Videoconferencing Methods Constantly
Meeting with customers is always important, but so valuing both your time and the time of your customers. Whenever possible, opt out of face-to-face meetings and instead use telephone or video conferencing as much as you like. This not only minimises travel time and meeting time wastage but it makes it easier to spend time getting to know your customers and really understand what makes them tick. You can’t build that same level of rapport simply over email!
8. Everyone Loves Free Stuff
Go above and beyond for your customers, and do it for free. It will leave them feeling absolutely delighted. It doesn’t have to be big and expensive, but it does have to be relevant and something that holds intrinsic value when viewed through the lens of their own corporate culture. It’s a touch like this that will show your customers that you value the relationship you’ve built with them.
9. Research and Share New Discoveries
Your customers will stick to you like glue if you periodically spend some time researching new technologies, strategies, and tactics that your customers could benefit from. Sharing this knowledge with them will fill them with the kind of appreciation you can’t get anywhere else. Show them you’re thinking of them as more than just a pay-check!
10. Share Feedback and Testimonials Publicly
When your customer leaves you glowing feedback or a particularly fantastic testimonial, it’s natural to want to share that on your website. Go one step further and make it as public as possible by linking back to each and every one of your happy customers’ websites. This will help their own search engine ranking, pushing up lead generation for their own business. It’s what we call in the business a “win-win”!
Contact Informatix if you’d like more information about making your customers fall in love with your business or just want to implement one of these 10 strategies.
The world is moving away from paper based surveys as the digital culture takes over. Printed newspapers and magazines are largely online, businesses have reduced or eliminated paper files in favor of electronic storage, and consumers use coupons from their smartphones and receive spam instead of junk mail. But does paper still have a place for business surveys?