In today’s technology landscape, your customers’ attentions are divided across multiple channels, platforms, and devices—and as a result, your marketing strategy may be just as splintered.
Customer Experience should be your number 1 priority. This makes getting noticed in a crowded landscape much harder for your business. But you can increase your company’s visibility, heighten brand awareness, and capture more sales with a unified customer experience. Check out this great article from McKinsey & Company.
Stock photos are a great way to make your website, blog, newsletter, and other marketing materials stand out. However, if you’re not aware of the legalities surrounding the use of stock photos, you could find yourself having to take down the photos and start over with your website—or even paying hefty fines.
When you hear the word “marketing tactics”, what’s the first thing that comes to mind?
If you’re like most business owners and managers, you’ve probably got one main marketing initiative where you focus the bulk of your time, money, and energy. Check out this great article about Marketing strategy vs tactics – why the difference matters.
Some companies might have two, three, or even four marketing tactics, but most of those approaches are separate elements that focus on different demographics or products.