Ensuring that your customer information is accurate and up to date is one of the most important steps to email marketing success. In today’s digital society, there is a rapid rate of deterioration for customer data—it’s common for your customers to change phone numbers, email addresses, and even physical addresses frequently. In fact, the typical lifecycle for relevant customer information is three years or less. Is Your Database Up to Date?
You’ve probably experienced it at least once in your online shopping history: You run across a business that catches your interest, but you’re not quite ready to buy what they’re selling, so you sign up for their mailing list—only to receive the same marketing message over and over again, until you unsubscribe in annoyance without buying anything.
Having an integrated live chat feature helps businesses provide an exceptional level of customer service. With live chat, you can be there at the very moment that your customers need help or information, effectively turning your website into a sales floor and creating an interactive shopping experience similar to a retail store.