Ensuring that your customer information is accurate and up to date is one of the most important steps to email marketing success. In today’s digital society, there is a rapid rate of deterioration for customer data—it’s common for your customers to change phone numbers, email addresses, and even physical addresses frequently. In fact, the typical lifecycle for relevant customer information is three years or less. Is Your Database Up to Date?
The consequences of expired data
Outdated customer information can cause several problems for your business. When your email lists contain incorrect, expired, or undeliverable addresses, your bounce rate increases. This is not only a waste of time and resources, but can also be damaging to your reputation—if your emails bounce frequently, your customers’ servers may view your messages as spam and begin routing mail from your address away from inboxes and into spam folders.
Outdated customer information can also cause embarrassing mistakes that can damage your credibility, such as contacting someone who didn’t sign up for your lists (and who may report you as spam), or attempting to contact a deceased customer.
Refresh your database with Informatix
When you’re using clean, relevant customer data, you’ll enjoy more effective marketing campaigns and a higher ROI. Your bounce rate will decrease, your customer satisfaction will improve, and you’ll be able to create segmented target campaigns based on up-to-date customer contact information, locations, and preferences.
No time to manually clean your customer database? Informatix provides a range of database cleansing and updating services, designed to keep your marketing data current and working for you. Contact us to learn more, or to get started today.