Our Recent Projects
Hear how we helped our customers deliver their latest digital initiative.
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Digital Marketing Strategy
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Rave Reviews From Real Customers
Don't just take our word for it—hear from the clients who have experienced measurable results by partnering with Informatix. We're proud to have worked with dozens of innovative, results-focused companies, helping them leverage modern-day technologies to connect with more customers, strengthen their brands, and boost their bottom line. We'd be happy to add your venture to our growing family of satisfied businesses.
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Customer Success Stories
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Case Studies: We Get You! Here's How We're Making A Difference
Discover how we listened, understood our clients' business needs, and delivered technology that made a real difference.
Case Study: The Greek Community Centre Brisbane
The Greek Community Centre Brisbane, better known as The Greek Club, is the ideal venue for dining, weddings, christenings, formals, and corporate events. With 11 versatile function spaces and a team of hospitality experts, The Greek Club is recognised as one of Queensland’s leading venues, offering breathtaking views of Brisbane’s city skyline. Alongside its popular venue, the club’s restaurant, Nostimo, is a culinary destination celebrated for its authentic Greek cuisine.
The challenge
Outdated Systems, Missed Opportunities
The Greek Club faced several challenges before reaching out to us. Their website was outdated and lacked mobile responsiveness, leading to a poor user experience for visitors browsing on mobile devices.
Membership sign-ups and recurring renewals were handled manually, consuming valuable time and creating inefficiencies. Additionally, they lacked a centralised platform to create, send, and manage EDMs (Electronic Direct Mail) and had no SMS platform to communicate effectively with Brisbane’s Greek community.
FUTURE PLANS
Building for the Future with Smart Automation
The next phase of our engagement will focus on creating and implementing repeatable, digitally-based sales processes and automated workflows to manage events and functions opportunities.
This will streamline their operations and ensure a proactive, creative, and repeatable approach to managing new opportunities from start to finish.
![](https://informatix.com.au/wp-content/plugins/bb-plugin/img/pixel.png)
The solution
Modern Solutions for a Community-Centric Venue
We delivered a comprehensive digital transformation for The Greek Club, addressing their challenges with the following solutions:
- Website Redesign: Both The Greek Club and Nostimo restaurant websites were redesigned for a modern, mobile-responsive experience.
- Zoho CRM Integration: All website forms and lead generation channels were connected to Zoho CRM to capture and manage online leads centrally.
- Master Templates for EDMs: We created templates to streamline the creation and delivery of targeted EDMs, enabling precise messaging to segmented audiences.
- Membership Management System: A structured membership management system was implemented, automating new member sign-ups and recurring invoicing.
- SMS Marketing Platform: We deployed an SMS marketing platform for direct, targeted messaging and promotions.
- SEO Fine-Tuning: We fine-tuned the SEO for both websites, significantly improving their Google search rankings and visibility for key revenue-generating keywords.
The results
Exceptional Growth Across the Board
The impact of these changes has been phenomenal:
- SEO Success: Page one Google rankings for several high-value, revenue-generating keywords.
- Website Traffic: Monthly visits to both websites have increased by 120%.
- Lead Growth: Function and restaurant leads and inquiries have doubled, with a 100% increase in conversions.
- Community Engagement: Dramatic improvement in member and community engagement through digital marketing efforts.
CUSTOMER FEEDBACK
Positive Results, Solid Foundations
Feedback from The Greek Club has been overwhelmingly positive. The results have been clear, with a steady upward trajectory in activity and engagement.
Informatix has laid the foundation for the next phase of the Zoho One CRM implementation, with The Greek Club already reaping the rewards of their upgraded systems.
Case Study: Hamilton Electrical- Zoho One CRM Fine Tuning
Delivering expert solutions for all electrical, instrumentation, and engineering needs, Hamilton Electrical offers a comprehensive range of services and EPC project packages to clients across Australia's industrial sectors. Renowned for their expertise and commitment to quality, they are a trusted partner for industrial projects nationwide.
The challenge
Rebuilding Foundations: A CRM That Truly Works
Hamilton Electrical had an existing CRM implementation that did not align with their business needs.
Their systems for lead generation, deal management, digital communications, and customer feedback lacked the structure and efficiency they required.
They engaged us to analyse their processes and implement industry best practices to fine-tune their CRM for better performance and business impact.
FUTURE PLANS
Expanding Horizons: Beyond the First Success
Following the success of this project, Hamilton Electrical enlisted our expertise to implement another Zoho One system for their sister company, Procint - https://procint.com.au/
This continued partnership demonstrates the value and trust built during their initial engagement with us.
![](https://informatix.com.au/wp-content/plugins/bb-plugin/img/pixel.png)
The solution
Innovative Fixes: Turning Potential into Performance
We delivered a tailored solution for Hamilton Electrical, focusing on improving their CRM and related systems:
- CRM Optimization: We fine-tuned their existing Zoho One CRM to better meet their business needs.
- Live Chat BOT Implementation: A 24/7 live chat BOT was added to capture quality leads around the clock.
- SimPro Integration: We activated a real-time connection with their existing SimPro system, enabling key data to sync seamlessly into Zoho CRM. This provided a comprehensive view of quotes, proposals, and deals.
- Structured Sales Processes: We implemented a structured sales process with automated workflows to enhance customer communications and improve conversion rates.
- Unified Lead Generation: We created a streamlined lead generation process that integrates website forms, social channels, and other lead sources.
- Personalized Communication Tools: Dedicated email templates were created to save time and increase engagement.
- Newsletter Template Design: A master template for newsletters was developed, enabling Hamilton Electrical to send targeted EDMs to specific database segments based on demographics and other criteria.
- Customer Satisfaction Surveys: We designed and implemented customised customer satisfaction surveys within their CRM, enabling Hamilton Electrical to gather valuable feedback, measure service quality, and continuously improve their customer experience.
The results
The Payoff: Time Saved, Leads Converted, Customers Engaged
The results have been phenomenal:
- Time Savings: Each user now saves an average of 4 hours per week.
- Improved Conversions: Lead-to-deal conversion rates have dramatically improved.
- Enhanced Engagement: Customers interact more with digital communications.
- Key Business Insights: Metrics and KPIs are now visible, measurable, and actionable, empowering the team to make informed decisions and drive continuous improvement.
CUSTOMER FEEDBACK
Building Trust: A Relationship That Lasts
The feedback from Hamilton Electrical has been overwhelmingly positive.
Their satisfaction is evident in their decision to engage us for ongoing fine-tuning and support services since the initial phase of the project.
Case Study: Whitelaw Engineering Machinery- Complete Digital Transformation
Since their founder Graham Whitelaw opened the doors in 1964, our vision has always been to help our customers source the very best quality machine tools. And after more than 50 years of staying true to this vision, we have established a reputation for excellence in the machine tool industry, with customers across Australia, New Zealand and the Pacific Region. Today, they are proud to be an Australian-owned and operated company, with a strong network of global partners enabling us to source the right machine tools for your needs.
The challenge
Overcoming Hurdles: From Offline to Online Excellence
Whitelaw Engineering Machinery faced several challenges before reaching out to us. They needed a website to list and sell their new and used equipment and manage online inquiries.
Additionally, they required a CRM system to manage all their leads, contacts, accounts, and deal management processes.
Implementing an email marketing platform to send monthly news and product updates was also on their list.
A mechanism to handle after-hours inquiries and a system to handle customer cases/issues were essential as well.
Finally, they required technology that could capture leads from website visitors 24/7, ensuring no potential customer was missed, regardless of the time of day.
![whitelaw-engeneering-machinery-logo whitelaw engineering machinery](https://informatix.com.au/wp-content/uploads/whitelaw-engeneering-machinery-logo.png)
![](https://informatix.com.au/wp-content/plugins/bb-plugin/img/pixel.png)
![whitelaw-machinery-company-profile whitelaw-machinery](https://informatix.com.au/wp-content/uploads/whitelaw-machinery-company-profile.jpg)
The solution
To address these challenges, we undertook a comprehensive approach:
Website Redesign and E-commerce Integration:
We re-designed their entire website and implemented their WooCommerce online shop. Each page was optimized for excellent search rankings.
Zoho CRM Implementation:
We integrated Zoho CRM to manage their entire sales process from end to end, from website lead forms to automated workflows that handle communications during the sales process.
Automated Sales Assistant:
We built a customized website BOT sales assistant to capture high-value leads after hours, ensuring 24/7 lead generation.
Training and Support:
We provided comprehensive training for website upkeep and maintenance, including the addition and editing of online products.
This also included a mechanism to fine-tune SEO for each webpage and product line.
Training covered their CRM system, focusing on lead, contact, account, and deal management, the creation and delivery of targeted personalized EDMs, and the day-to-day administration of their database tools for prospects and customers.
The results
Remarkable Results: Complete Visibility and Measurable Success
The results were fantastic. Whitelaw Engineering Machinery now has complete 360-degree visibility of their leads, deals, and cases.
More importantly, they have real-time success metrics like leads-to-deals won ratio and other conversion rates.
They also understand the effectiveness of their digital marketing efforts, knowing what works and what doesn't.
CUSTOMER FEEDBACK
Praises from Whitelaw Engineering Machinery
With the foundation now solidly in place, Whitelaw Engineering Machinery is well-equipped to continue their journey of growth and excellence.
They plan to further enhance their digital presence and explore more ways to leverage the Zoho platform for even greater efficiency and customer satisfaction.
FUTURE PLANS
Continuous Enhancement and Growth
With the foundation now solidly in place, Whitelaw Engineering Machinery is well-equipped to continue their journey of growth and excellence.
They plan to further enhance their digital presence and explore more ways to leverage the Zoho platform for even greater efficiency and customer satisfaction.
Case Study: How Brisk Transport Digitally Transformed Their Business
With over 30 years of industry experience, Brisk Transport is Brisbane’s leading furniture removal company specialising in moves in and around Brisbane and moves to and from Melbourne. With a huge fleet of 15 Pantech trucks and 7 container trucks, they are equipped to accomplish a move of any size with ease.
The challenge
Consolidate all their sales, marketing and opertaional data into one easy-to-use-platfrom.
![Brisk-Transport-Challenge Brisk-Transport-Challenge](https://informatix.com.au/wp-content/uploads/Brisk-transport-challenge.jpg)
Brisk Transport contacted us to analyse their existing data management systems and implement a more efficient and automated CRM system.
They needed a platform to consolidate and manage customer data, potential leads, and their service operations. It was critical to Brisk they have their sales, markeitng, and operations teams all on the same page.
Expanding their digital marketing effort, increasing sales, and creating customer loyalty was also a high priority.
It was important to Brisk Transport to work with a CRM specialist who could analyse, consult, design, implement, and provide systems training.
The solution
Implement CRM, automate their manual workflows, and deliver consistent digital marketing.
![Brisk-Transport-Solution Brisk-Transport-Solution](https://informatix.com.au/wp-content/uploads/Brisk-Transport-Solution.jpg)
After evaluating Brisk Transport's needs, we created a framework to improve sales, deliver digital marketing, and manage operational data and workflows.
We provided the following services:
- Implement Zoho One CRM
- Integrated the Arrivy job scheduling platform
- Automated customer feedback surveys
- Implemented a digital and social media marketing system
- Automated manual business workflows
- Integrated all aggregated leads into their CRM system
The results
Structured data management, real-time data insights, efficient business workflows, and scalability for growth.
![Brisk-Transport-Results Brisk-Transport-Results](https://informatix.com.au/wp-content/uploads/Brisk-Transport-Results.jpg)
Brisk now enjoys easy access to customer data, job scheduling information, accurate reporting, and a structured way to handle business leads and deals.
Focused customer engagement is giving them steady streams of highly qualified leads which has increased 120% since implementation. This has led to an increase in sales by 33% annually.
Our CRM implementation and consulting services have given them the ability to monitor customer interactions across all digital channels.
The platform was built with scalability in mind, so it can grow to meet future needs.
Case Study: How Vend24/7 Manages Their Vending Machine Business
Vend24/7 delivers innovative, customised vending machine solutions that help clients effectively target their market, advertise instantly, and promote their brand, products, and services. Their cutting-edge approach combines convenience and technology to create impactful experiences for businesses and customers alike.
The challenge
Disconnected Systems, Missed Opportunities
![vend247-vending-machine vend247-vending-machine](https://informatix.com.au/wp-content/uploads/vend247-vending-machine.jpg)
Vend24/7 faced several challenges managing their growing business. They needed a centralised platform to organise and manage customer data, vending machine transactions, alerts, and digital marketing activities.
Their vending machine asset data and transactional sales data were spread across multiple systems, creating inefficiencies and limiting visibility.
The team also sought to increase brand awareness, drive website traffic, and generate quality leads while managing their entire deal process.
Additionally, Vend24/7 required a scalable solution that could future-proof their tech investments and support exponential growth.
![](https://informatix.com.au/wp-content/plugins/bb-plugin/img/pixel.png)
future plans
Expanding Capabilities for Continued Success
Vend24/7 plans to further enhance their platform by incorporating advanced analytics, automating more workflows, and exploring new digital marketing strategies to continue driving growth and delivering exceptional customer experiences.
The solution
Integrated Solutions for Seamless Operations
![vend247-solution vend247-solution](https://informatix.com.au/wp-content/uploads/vend247-solution.jpg)
To address these challenges, we designed and implemented a comprehensive digital management system, consolidating all critical business data into a single, accessible platform.
After consulting closely with Vend24/7's management team, we built a new website and a digital portal to integrate their data sources, streamline workflows, and enhance their online presence. Our collaboration with their tech providers ensured a seamless integration of all systems.
Key Deliverables:
- Website Design: Created a user-friendly, modern website to enhance their digital presence.
- Website Live Chat: Implemented a live chat feature for real-time customer engagement and lead generation.
- Social Media Marketing: Designed and executed campaigns to increase brand visibility and drive engagement.
- Copywriting: Delivered professional copy for their website and marketing materials.
- Lead Capture Forms: Developed forms to efficiently capture and manage leads.
- Vending Machine Asset Reports: Created a reporting system for better asset management.
- Cashless Payment Gateway Integration: Linked their platform with a cashless payment system for seamless transactions.
- CRM Implementation: Integrated a CRM system to manage the entire deal process and customer communications.
The results
Streamlined Operations and Digital Growth
![vend247-results vend247-results](https://informatix.com.au/wp-content/uploads/vend247-results.jpg)
The implementation of the new platform and digital enhancements has delivered transformative results for Vend24/7:
- Centralised Data Access: The team now has real-time access to customer data, vending machine transactions, and consolidated business reporting.
- Improved Customer Management: A structured CRM system provides an efficient case-management tool to log, manage, and resolve customer issues.
- Increased Efficiency: By consolidating asset and transactional data, the team saves time and works more effectively.
- Enhanced Digital Presence: A refreshed online presence and targeted digital marketing have driven steady growth in qualified leads and significantly increased brand recognition.
customer feedback
Vend24/7 has expressed high satisfaction with the results of the project, highlighting the ease of managing their business processes and the impact on their digital presence. The success of this project has positioned them for future growth and scalability.
Case Study: How Le Beau Clinic & Spa Increased Sales
Le Beau has been recognised globally for the quality, experienced team, technology, skincare & unique delivery of its services and customer satisfaction. This attention to detail has resulted in Winning multiple Award in the industry both Internationally and locally since 1997.
The challenge
Increase website traffic reaching a wider audience, while creating brand recognition & customer loyalty.
![le-beau-the-challenge le-beau-the-challenge](https://informatix.com.au/wp-content/uploads/le-beau-the-challenge.jpg)
Le Beau Clinic & Spa contacted us for a website redesign and to help implement their e-commerce store to offer their services to a wider customer base.
Le Beau wanted to improve customer loyalty as well as a consistent martketing stream to existing and potential clients.
They wanted a tech partner who was responsive, quick to act, Australian-based, to get the results they needed.
The solution
Redesign eCommerce site and implement a digital marketing strategy with automated lead generation.
![lebeau-clinc-spa-perth-solution lebeau-clinc-spa-perth-solution](https://informatix.com.au/wp-content/uploads/lebeau-clinc-spa-perth-solution.jpg)
In addition to the website redesign and eCommerce storefront launch, we provided the following services:
- Website Live Chat
- Email marketing platform
- Seasonal and event driven pop-ups
- Lead capture forms
- Digital competitions and promotions
- CRM implementation
We provide ongoing consulting services to ensure Le Beau maximises their investment.
The results
Greatly increased website traffic and sales with an enduring digital partnership and locally based support.
![lebeau-website-case-study-image lebeau-website-case-study-image](https://informatix.com.au/wp-content/uploads/lebeau-website-case-study-image.jpg)
Le Beau now enjoys an attractive and engaging website with enhanced customer service capabilities. They have more real-time customer engagement through live chat, and a steady stream of highly qualified leads —their website traffic has increased 120% since implementation and they see a 30% annual increase in sales.
Our CRM implementation and consulting services have delivered digital dashboards to Le Beau's team, giving them a 360º view of all customer touch-points and interactions.