results focused

Customers

Our Recent Projects

Hear how we helped our customers deliver their latest digital initiative.

Merrin & Cranston Architects

Aged Care

Website Re-Design

SEO - Page 1 in 3 Months

Digital Marketing Strategy

Visit Website

 

Mobile Central 247

Accessory Vending Machines

Website Re-Design

SEO - Page 1 in 6 Months

Digital Marketing Strategy

Visit Website

Whitelaw Engineering & Machinery

Engineering

Zoho CRM Implementation

Website Re-Design

E-Commerce Platform

Visit Website

Jampak Studio

Designer Cushions / Soft Furnishings

Website Re-Design

SEO - Page 1 in 4 Months

Zoho CRM Implementation

Digital Marketing Strategy

E-Commerce Platform

Visit Website

Rave Reviews From Real Customers

Don't just take our word for it—hear from the clients who have experienced measurable results by partnering with Informatix. We're proud to have worked with dozens of innovative, results-focused companies, helping them leverage modern-day technologies to connect with more customers, strengthen their brands, and boost their bottom line. We'd be happy to add your venture to our growing family of satisfied businesses.

Brisk-Transport

Logic, reliability and communication have been the biggest positives so far.

Paul Stubbins

Brisk Transport
dimitri-zoupas

Informatix analysed what we were doing and implemented a CRM system to manage our leads, opportunities, cases and digital marketing communications.

Dimitri Zouppas

Whitelaw Engineering
Maribyrnong City Council

Great product and great service!

Maribyrnong City Council

Lucas-Helmke-Evergent-Profile

The result was excellent and the training/knowledge provided was even better. Thanks John!

Evergent

Evergent
IBWN-Founder-Mariangela-Stagnitti

I cannot recommend John and his business enough... my brother Joe uses John for his website and business and he put me onto John and I haven't looked back. You listened, understood and delivered.

Mariangela Stagnitti

Italian Business Women's Network
Anastasia-Anthony

It's now easier to manage and customers find it easier to navigate. It looks absolutely fantastic! I highly recommend Informatix. John is very easy to work with.

Anastasia Anthony

Jampak Studio
Suncoast-Outdoor-Living

John has been great to deal with. He always goes above and beyond to find a solution to any CRM related questions.

Suncoast Outdoor Living

Rydges Wholesale Foods Logo

Sensational Service, Great communication and our Website now looks fantastic. John exceeded our expectations and I would highly recommend anyone looking for a new website or IT contact Informatix!

Rydges Wholesale Foods

Ron-Leanda-Happy-Days-Accommodation

Informatix is a website company like no other, in experience, professionalism and patience, with a touch of friendliness.

John went over and above our expectations in how he explained things, in his professionalism, in the little extras that he did for us and most importantly his patience.

Ron & Leanda

Happy Days Accommodation
Beauty Salon Ulverstone

Having a professional, well designed and easy to manage website is taking my beauty salon business to the next level of reaching out to my current and new potential clients.

Silvia Bell

Beauty Salon Ulverstone
Wade-Brennan

Fantastic overall experience. Easy to understand training extremely customised to our business needs.

Wade Brennan

Corporate Work Health Australia
impact_fitouts

We were a little bit busy working all the intricacies out, but John came through when we needed him.

Impact Fitouts

Impact Fitouts
Shakila-Maclean

Great communication & service with a wealth of knowledge.

Shakila Maclean

All Hours Conveyancing
Leanne-Lewis

Informatix is an impressive company that has a variety of tools that can only compliment any business.

Leanne Lewis

Insync Personnel
Karen Skewes - Le Beau Clinic & Spa

I had wasted good dollars on large digital marketing companies who promised the world but never delivered and were happy to keep taking my  money.  Not informatix, I have found them first and foremost trustworthy and dedicated to getting you great results.

Karen Skewes

Le Beau Clinic & Spa
Julian-Yates

Informatix completely re-designed our website, made it user friendly and increased our SEO rankings. They envisaged what we wanted and made it happen.

Julian Yates

Mobile Central 24/7
katrina-thorpe

Informatix is only a phone call away and always gives us understandable advice, is extremely helpful and offers ideas for us to improve our business through online services.

Katrina Thorpe

Ikatan Balinese Day Spa
Fabio Grassia Viano TVs

Informatix took the stress out of building a new website. They understood immediately what we wanted and they executed it. No fuss, no endless meetings that take you nowhere. Just straight answers and solutions delivered for a great end result.

Fabio Grasia

Viano Corporation
george-bellas

Informatix helped us to first page on Google. They totally re-vamped our website and gave us full control of the content management process. The whole engagement process with Informatix was very streamlined - we would definitely recommend them to other companies.

George Bellas

Merrin & Cranston Architects
Kylie-Denton

John and his team are absolutely amazing at what they do, they know what they are doing, clear in their communication and get the job done on time and exactly how I wanted it. Love my new website. Thank you so much.

Kylie Denton

Performance Advisory Group

Customer Success Stories

Case Studies: We Get You! Here's How We're Making A Difference

Discover how we listened, understood our clients' business needs, and delivered technology that made a real difference.

Case Study: The Greek Community Centre Brisbane

The Greek Community Centre Brisbane, better known as The Greek Club, is the ideal venue for dining, weddings, christenings, formals, and corporate events. With 11 versatile function spaces and a team of hospitality experts, The Greek Club is recognised as one of Queensland’s leading venues, offering breathtaking views of Brisbane’s city skyline. Alongside its popular venue, the club’s restaurant, Nostimo, is a culinary destination celebrated for its authentic Greek cuisine.

The challenge

Outdated Systems, Missed Opportunities

The Greek Club faced several challenges before reaching out to us. Their website was outdated and lacked mobile responsiveness, leading to a poor user experience for visitors browsing on mobile devices.

Membership sign-ups and recurring renewals were handled manually, consuming valuable time and creating inefficiencies. Additionally, they lacked a centralised platform to create, send, and manage EDMs (Electronic Direct Mail) and had no SMS platform to communicate effectively with Brisbane’s Greek community.

FUTURE PLANS

Building for the Future with Smart Automation

The next phase of our engagement will focus on creating and implementing repeatable, digitally-based sales processes and automated workflows to manage events and functions opportunities.

This will streamline their operations and ensure a proactive, creative, and repeatable approach to managing new opportunities from start to finish.

The solution

Modern Solutions for a Community-Centric Venue

We delivered a comprehensive digital transformation for The Greek Club, addressing their challenges with the following solutions:

 

  1. Website Redesign: Both The Greek Club and Nostimo restaurant websites were redesigned for a modern, mobile-responsive experience.
  2. Zoho CRM Integration: All website forms and lead generation channels were connected to Zoho CRM to capture and manage online leads centrally.
  3. Master Templates for EDMs: We created templates to streamline the creation and delivery of targeted EDMs, enabling precise messaging to segmented audiences.
  4. Membership Management System: A structured membership management system was implemented, automating new member sign-ups and recurring invoicing.
  5. SMS Marketing Platform: We deployed an SMS marketing platform for direct, targeted messaging and promotions.
  6. SEO Fine-Tuning: We fine-tuned the SEO for both websites, significantly improving their Google search rankings and visibility for key revenue-generating keywords.

The results

Exceptional Growth Across the Board

The impact of these changes has been phenomenal:

  • SEO Success: Page one Google rankings for several high-value, revenue-generating keywords.
  • Website Traffic: Monthly visits to both websites have increased by 120%.
  • Lead Growth: Function and restaurant leads and inquiries have doubled, with a 100% increase in conversions.
  • Community Engagement: Dramatic improvement in member and community engagement through digital marketing efforts.

CUSTOMER FEEDBACK

Positive Results, Solid Foundations

Feedback from The Greek Club has been overwhelmingly positive. The results have been clear, with a steady upward trajectory in activity and engagement.

Informatix has laid the foundation for the next phase of the Zoho One CRM implementation, with The Greek Club already reaping the rewards of their upgraded systems.

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Case Study: Hamilton Electrical- Zoho One CRM Fine Tuning

Delivering expert solutions for all electrical, instrumentation, and engineering needs, Hamilton Electrical offers a comprehensive range of services and EPC project packages to clients across Australia's industrial sectors. Renowned for their expertise and commitment to quality, they are a trusted partner for industrial projects nationwide.

The challenge

Rebuilding Foundations: A CRM That Truly Works

Hamilton Electrical had an existing CRM implementation that did not align with their business needs.

Their systems for lead generation, deal management, digital communications, and customer feedback lacked the structure and efficiency they required.

They engaged us to analyse their processes and implement industry best practices to fine-tune their CRM for better performance and business impact.

FUTURE PLANS

Expanding Horizons: Beyond the First Success

Following the success of this project, Hamilton Electrical enlisted our expertise to implement another Zoho One system for their sister company, Procint - https://procint.com.au/

This continued partnership demonstrates the value and trust built during their initial engagement with us.

The solution

Innovative Fixes: Turning Potential into Performance

We delivered a tailored solution for Hamilton Electrical, focusing on improving their CRM and related systems:

  1. CRM Optimization: We fine-tuned their existing Zoho One CRM to better meet their business needs.
  2. Live Chat BOT Implementation: A 24/7 live chat BOT was added to capture quality leads around the clock.
  3. SimPro Integration: We activated a real-time connection with their existing SimPro system, enabling key data to sync seamlessly into Zoho CRM. This provided a comprehensive view of quotes, proposals, and deals.
  4. Structured Sales Processes: We implemented a structured sales process with automated workflows to enhance customer communications and improve conversion rates.
  5. Unified Lead Generation: We created a streamlined lead generation process that integrates website forms, social channels, and other lead sources.
  6. Personalized Communication Tools: Dedicated email templates were created to save time and increase engagement.
  7. Newsletter Template Design: A master template for newsletters was developed, enabling Hamilton Electrical to send targeted EDMs to specific database segments based on demographics and other criteria.
  8. Customer Satisfaction Surveys: We designed and implemented customised customer satisfaction surveys within their CRM, enabling Hamilton Electrical to gather valuable feedback, measure service quality, and continuously improve their customer experience.

The results

The Payoff: Time Saved, Leads Converted, Customers Engaged

The results have been phenomenal:

  • Time Savings: Each user now saves an average of 4 hours per week.
  • Improved Conversions: Lead-to-deal conversion rates have dramatically improved.
  • Enhanced Engagement: Customers interact more with digital communications.
  • Key Business Insights: Metrics and KPIs are now visible, measurable, and actionable, empowering the team to make informed decisions and drive continuous improvement.

CUSTOMER FEEDBACK

Building Trust: A Relationship That Lasts

The feedback from Hamilton Electrical has been overwhelmingly positive.

Their satisfaction is evident in their decision to engage us for ongoing fine-tuning and support services since the initial phase of the project.

Case Study: Whitelaw Engineering Machinery- Complete Digital Transformation

Since their founder Graham Whitelaw opened the doors in 1964, our vision has always been to help our customers source the very best quality machine tools. And after more than 50 years of staying true to this vision, we have established a reputation for excellence in the machine tool industry, with customers across Australia, New Zealand and the Pacific Region. Today, they are proud to be an Australian-owned and operated company, with a strong network of global partners enabling us to source the right machine tools for your needs.

The challenge

Overcoming Hurdles: From Offline to Online Excellence

Whitelaw Engineering Machinery faced several challenges before reaching out to us. They needed a website to list and sell their new and used equipment and manage online inquiries.

Additionally, they required a CRM system to manage all their leads, contacts, accounts, and deal management processes.

Implementing an email marketing platform to send monthly news and product updates was also on their list.

A mechanism to handle after-hours inquiries and a system to handle customer cases/issues were essential as well.

Finally, they required technology that could capture leads from website visitors 24/7, ensuring no potential customer was missed, regardless of the time of day.

whitelaw engineering machinery
whitelaw-machinery

The solution

To address these challenges, we undertook a comprehensive approach:

Website Redesign and E-commerce Integration:

We re-designed their entire website and implemented their WooCommerce online shop. Each page was optimized for excellent search rankings.

Zoho CRM Implementation:

We integrated Zoho CRM to manage their entire sales process from end to end, from website lead forms to automated workflows that handle communications during the sales process.

Automated Sales Assistant:

We built a customized website BOT sales assistant to capture high-value leads after hours, ensuring 24/7 lead generation.

Training and Support:

We provided comprehensive training for website upkeep and maintenance, including the addition and editing of online products.

This also included a mechanism to fine-tune SEO for each webpage and product line.

Training covered their CRM system, focusing on lead, contact, account, and deal management, the creation and delivery of targeted personalized EDMs, and the day-to-day administration of their database tools for prospects and customers.

The results

Remarkable Results: Complete Visibility and Measurable Success

The results were fantastic. Whitelaw Engineering Machinery now has complete 360-degree visibility of their leads, deals, and cases.

More importantly, they have real-time success metrics like leads-to-deals won ratio and other conversion rates.

They also understand the effectiveness of their digital marketing efforts, knowing what works and what doesn't.

CUSTOMER FEEDBACK

Praises from Whitelaw Engineering Machinery

With the foundation now solidly in place, Whitelaw Engineering Machinery is well-equipped to continue their journey of growth and excellence.

They plan to further enhance their digital presence and explore more ways to leverage the Zoho platform for even greater efficiency and customer satisfaction.

FUTURE PLANS

Continuous Enhancement and Growth

With the foundation now solidly in place, Whitelaw Engineering Machinery is well-equipped to continue their journey of growth and excellence.

They plan to further enhance their digital presence and explore more ways to leverage the Zoho platform for even greater efficiency and customer satisfaction.

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Case Study: How Brisk Transport Digitally Transformed Their Business

With over 30 years of industry experience, Brisk Transport is Brisbane’s leading furniture removal company specialising in moves in and around Brisbane and moves to and from Melbourne. With a huge fleet of 15 Pantech trucks and 7 container trucks, they are equipped to accomplish a move of any size with ease.

The challenge

Consolidate all their sales, marketing and opertaional data into one easy-to-use-platfrom.

Brisk-Transport-Challenge

Brisk Transport contacted us to analyse their existing data management systems and implement a more efficient and automated CRM system.

They needed a platform to consolidate and manage customer data, potential leads, and their service operations. It was critical to Brisk they have their sales, markeitng, and operations teams all on the same page.

Expanding their digital marketing effort, increasing sales, and creating customer loyalty was also a high priority.

It was important to Brisk Transport to work with a CRM specialist who could analyse, consult, design, implement, and provide systems training.

The solution

Implement CRM, automate their manual workflows, and deliver consistent digital marketing.

Brisk-Transport-Solution

After evaluating Brisk Transport's needs, we created a framework to improve sales, deliver digital marketing, and manage operational data and workflows.

We provided the following services:

  • Implement Zoho One CRM
  • Integrated the Arrivy job scheduling platform
  • Automated customer feedback surveys
  • Implemented a digital and social media marketing system
  • Automated manual business workflows
  • Integrated all aggregated leads into their CRM system

The results

Structured data management, real-time data insights, efficient business workflows, and scalability for growth.

Brisk-Transport-Results

Brisk now enjoys easy access to customer data, job scheduling information, accurate reporting, and a structured way to handle business leads and deals.

Focused customer engagement is giving them steady streams of highly qualified leads which has increased 120% since implementation. This has led to an increase in sales by 33% annually.

Our CRM implementation and consulting services have given them the ability to monitor customer interactions across all digital channels.

The platform was built with scalability in mind, so it can grow to meet future needs.

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Case Study: How Vend24/7 Manages Their Vending Machine Business

Vend24/7 delivers innovative, customised vending machine solutions that help clients effectively target their market, advertise instantly, and promote their brand, products, and services. Their cutting-edge approach combines convenience and technology to create impactful experiences for businesses and customers alike.

The challenge

Disconnected Systems, Missed Opportunities

vend247-vending-machine

Vend24/7 faced several challenges managing their growing business. They needed a centralised platform to organise and manage customer data, vending machine transactions, alerts, and digital marketing activities.

Their vending machine asset data and transactional sales data were spread across multiple systems, creating inefficiencies and limiting visibility.

The team also sought to increase brand awareness, drive website traffic, and generate quality leads while managing their entire deal process.

Additionally, Vend24/7 required a scalable solution that could future-proof their tech investments and support exponential growth.

future plans

Expanding Capabilities for Continued Success

Vend24/7 plans to further enhance their platform by incorporating advanced analytics, automating more workflows, and exploring new digital marketing strategies to continue driving growth and delivering exceptional customer experiences.

The solution

Integrated Solutions for Seamless Operations

vend247-solution

To address these challenges, we designed and implemented a comprehensive digital management system, consolidating all critical business data into a single, accessible platform.

After consulting closely with Vend24/7's management team, we built a new website and a digital portal to integrate their data sources, streamline workflows, and enhance their online presence. Our collaboration with their tech providers ensured a seamless integration of all systems.

Key Deliverables:

  1. Website Design: Created a user-friendly, modern website to enhance their digital presence.
  2. Website Live Chat: Implemented a live chat feature for real-time customer engagement and lead generation.
  3. Social Media Marketing: Designed and executed campaigns to increase brand visibility and drive engagement.
  4. Copywriting: Delivered professional copy for their website and marketing materials.
  5. Lead Capture Forms: Developed forms to efficiently capture and manage leads.
  6. Vending Machine Asset Reports: Created a reporting system for better asset management.
  7. Cashless Payment Gateway Integration: Linked their platform with a cashless payment system for seamless transactions.
  8. CRM Implementation: Integrated a CRM system to manage the entire deal process and customer communications.

The results

Streamlined Operations and Digital Growth

vend247-results

The implementation of the new platform and digital enhancements has delivered transformative results for Vend24/7:

  • Centralised Data Access: The team now has real-time access to customer data, vending machine transactions, and consolidated business reporting.
  • Improved Customer Management: A structured CRM system provides an efficient case-management tool to log, manage, and resolve customer issues.
  • Increased Efficiency: By consolidating asset and transactional data, the team saves time and works more effectively.
  • Enhanced Digital Presence: A refreshed online presence and targeted digital marketing have driven steady growth in qualified leads and significantly increased brand recognition.

customer feedback

Vend24/7 has expressed high satisfaction with the results of the project, highlighting the ease of managing their business processes and the impact on their digital presence. The success of this project has positioned them for future growth and scalability.

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Case Study: How Le Beau Clinic & Spa Increased Sales

Le Beau has been recognised globally for the quality, experienced team, technology, skincare & unique delivery of its services and customer satisfaction.  This attention to detail has resulted in Winning multiple Award in the industry both Internationally and locally since 1997.

The challenge

Increase website traffic reaching a wider audience, while creating brand recognition & customer loyalty.

le-beau-the-challenge

Le Beau Clinic & Spa contacted us for a website redesign and to help implement their e-commerce store to offer their services to a wider customer base.

Le Beau wanted to improve customer loyalty as well as a consistent martketing stream to existing and potential clients.

They wanted a tech partner who was responsive, quick to act, Australian-based, to get the results they needed.

The solution

Redesign eCommerce site and implement a digital marketing strategy with automated lead generation.

lebeau-clinc-spa-perth-solution

In addition to the website redesign and eCommerce storefront launch, we provided the following services:

  • Website Live Chat
  • Email marketing platform
  • Seasonal and event driven pop-ups
  • Lead capture forms
  • Digital competitions and promotions
  • CRM implementation

We provide ongoing consulting services to ensure Le Beau maximises their investment.

The results

Greatly increased website traffic and sales with an enduring digital partnership and locally based support.

lebeau-website-case-study-image

Le Beau now enjoys an attractive and engaging website with enhanced customer service capabilities. They have more real-time customer engagement through live chat, and a steady stream of highly qualified leads —their website traffic has increased 120% since implementation and they see a 30% annual increase in sales.

Our CRM implementation and consulting services have delivered digital dashboards to Le Beau's team, giving them a 360º view of all customer touch-points and interactions.

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