Skip to content

strategic

Marketing Automation

Moving at the speed of strategy

How much of your workday is spent performing the same repetitive tasks over and over? The answer may surprise you.

From sending satisfaction surveys to monitoring website performance to communicating with customers and prospects, there are certain functions that have to get done, but not necessarily by you.

Combining the latest technologies and innovative strategies, we can automate your most tedious and time-consuming tasks, giving you revenue-boosting results along with the freedom to focus on business development and client service.

email marketing automation

Visualise, map, deliver and analyse your entire marketing automation plan

Email isn't the only marketing channel that can be automated to increase efficiency and response times.

You can set up your system to place pre-recorded calls thanking customers for their purchases, send text messages to people who've registered for a tele-seminar or webinar, or mail postcards to those who have requested to have something shipped to them, such as a free marketing report.

Your marketing is in your control

A single place to influence, educate, and engage your leads.

informatix-marketing-automation

How Marketing Automation Works

Our automation services turn your marketing campaigns and client communications into controlled, measurable processes, relieving your burden and giving you priceless peace of mind.

Plus, detailed metrics give you a quick visual snapshot of exactly what was completed.techniques, secure e-commerce functionality, blogging, marketing communications, and much more.

Review & Analysis

We'll start by evaluating your current business marketing processes, pinpointing inefficiencies or missed opportunities, and providing our expert recommendations for streamlining through automation.

Metrics & Benchmarking

Without the proper reporting mechanisms in place, it's impossible to gauge the efficiency and productivity of your processes. We'll provide tangible measurements that can be presented to management and used as a comparison tool for future improvements.

Process Execution

Based on our findings and recommendations, we'll implement automated solutions to replace your manual, disparate systems and processes.

Monitoring & Maintenance

Effective process optimisation involves more than just one round of improvements. As your business changes and grows, we'll continually review your processes and make any necessary changes to overcome new challenges and seize new opportunities.

Readyt to automate your time consuming processes??

do-you-want-more-sales
Innovative & Proven

Strategies that bring sales and marketing closer

Our marketing automation strategies help attract visitors to your website, turn anonymous visitors into leads, and convert leads into loyal customers. It's that simple.....

sales-and-marketing

Lead management

From generating leads to understanding their online behavior and evaluating them for sales—manage your entire lead cycle.

Lead Generation

Get more leads by adding our signup forms and smart popups on your landing pages. You can also bring leads from GoToWebinar and Eventbrite, or sync your CRM leads.

Lead Nurturing

Develop a strong connection with your leads at every step by sending them relevant emails. Communicate with them on a regular basis to understand where they stand in your sales cycle.

Lead Qualification

Assign scores and tags to your leads based on their profile, behavior on your website, and interactions with your marketing programs. Trace the progress of your leads from step one and evaluate their sales-readiness.

Behavioral targeting

Understand the online behavior of your leads and use that information to tailor messages to them. Create profiles for every visitor based on their browsing behavior so you can give them exactly what they want.

informatix-behaviour-targetting

Website behavioral marketing

See how a visitor interacts with your website in terms of page visits and link clicks. Define goals for a visitor, group them based on their actions, and create a personalised experience.

behaviour-marketing-inapp

In-app usage-based targeting

See how your users interact with your product and get an idea of features that interests them. Send tailor-made content to improve their experience.

Multi-channel marketing

Drive brand awareness by establishing a connection with your audience on platforms they use. Plan your marketing activities across mediums, allocate a budget, and realize your ROI.

Touchpoints

Identify your leads and customers' points of interaction with your brand. Know if your leads come from things like online ads, physical banners, email, or website, to help you decide where to invest more.

Email

Create and run email marketing campaigns to keep your leads nurtured and engaged.

SMS

Send promotional or time-sensitive details to your leads and customers as text messages, after obtaining their consent.

Social

Interact with your online audience by promoting your product offers on social media channels.

Engagement marketing

Relevance is the key to good customer engagement, so build engagement programs that help you foster strong customer relationships.

Journey builder

Visualize and map your users' experience with your product or service. Create a personalized journey for every lead or customer to see how they progressed at each step.

informatix-engagement-marketing
informatix-auto-responders

Autoresponders

Send an automated welcome series to new leads or run promotional campaigns based on leads' interactions with your previous emails.

Automated personalised workflows

Create flows to get your leads into the right email series, then engage them with relevant content.

informatix-engagement-marketing

Analytics

Get in-depth reports on your lead growth, campaign performance, and revenue generation.

Lead insights

See how many leads you've gained over a period and evaluate the effectiveness of your lead generation activities.

Lead attribution reports

Get to know which sources you're getting leads from, so you can focus on targeted promotions.

List-based reports

Compare your mailing lists to see which list is active and which has the most engagement with your promotions.

Campaign-based reports

See which campaigns have the most opens and clicks, and what type of content works with your audience by comparing different campaigns.

Scroll To Top