What Motivates
Us? Your Success
Our success is dependent on our focus in these core areas:
Everything we do is designed to build long-term, profitable relationships with your target market, delivering real results while giving you the freedom to focus on what you do best.
Great People
We've hand-picked a team of the brightest, most innovative marketing and technology consultants in the business.
Their capabilities go far beyond their stellar resumes—every day, our experts come to work brimming with integrity, passion, and a genuine love of what they do.
Most importantly, our team is genuinely invested in the success of each client's business.
Cutting-Edge Technology
In our web-focused business world, new technologies are emerging every day. We stay abreast of the latest advancements so we can serve you better through effective email marketing campaigns, intelligent prospecting, automated processes, real-time metrics, live customer support, and more.
Our technology solutions don't just gather information—they help you analyze it and apply it to achieve ongoing improvements.
Looking Ahead
Although we're committed to helping our customers overcome today's challenges, we're always looking ahead to tomorrow's opportunities.
We seize every opportunity to further our own knowledge and capabilities, turning them into measurable benefits for your business.
Our Process - Five Steps To Success
No two clients are alike, which is why a "one-size-fits-all" solution simply won't suffice. We approach each project with an open mind, fresh ideas, and the highest of expectations.
Although our methods are anything but boilerplate, we've found that the following structure allows us to best serve our clients. Throughout the entire process, we'll keep you fully informed of your options, requirements, and costs.
At least once per year, we'll step back to re-assess your current situation and long-term goals, making any necessary strategic changes. Our focus is always fixed on the road ahead, as we work to make the path to progress as smooth as possible.
We'll meet with you to get a clear picture of your current business situation, your short-term goals, your long-term vision, the challenges you're facing, and the level of partnership you're seeking. This is where we ask the important questions, provide answers to yours, and start brainstorming innovative ideas to elevate your business. Whether you're looking for an email campaign, a website redesign, or a full-service marketing partner, it's our goal for the discovery phase to build a solid foundation for a long, rewarding relationship.
During this phase, we'll begin crafting our "plan for attack". This could include planning the design of a high-impact marketing email, brainstorming questions for a customer feedback survey, preparing for the integration of live chat messaging into your website, and much more. After our team has collaborated on a recommendation, we'll present it to you for your feedback and/or approval. Although we strive to deliver full-service innovation, we also want you to have full input and visibility into the process.
Or, as we like to call it, "showtime". After we've gathered all of the information we need and formulated smart strategies to achieve your goals, it's time to put the plan into motion. We'll guide you through the entire process, whether it's launching a worldwide marketing campaign, applying a website redesign, or automating a time-consuming manual process. Through careful monitoring, we'll quickly catch and resolve any unexpected elements that may arise. You can be as hands-on or hands-off as you'd like.
Even the best-laid plans aren't of measurable value without a smart reporting mechanism in place. We'll follow up on all initiatives with detailed metrics that demonstrate the impact of your email campaign, SEO strategy, new website layout, live chat functionality, or marketing automation. We can even provide real-time reports displayed in an online portal, allowing you to effortlessly share them with the management team.
Unlike many other companies, we don't just hand over a bunch of numbers and disappear at the end of the project. We'll help you use your newfound business intelligence to improve your everyday operations, helping you leverage the power of technology to elevate your client service, brand recognition, and bottom line.
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Solutions Built On A Blueprint Of Your Goals
Many technology providers offer a pre-defined set of solutions and then ask their customers to choose the ones they need. To us, that seems backwards. Although we present a core group of services, they only serve as a starting point.
We begin by identifying your unique needs, and then work with you to create a flexible custom-tailored approach to meet them. We also realize not all companies need the same level of assistance. Your specific needs will depend largely upon your business goals, level of technical knowledge, and available resources.
We offer our solutions in three different flavours:
At Informatix, everything we do is designed to build long-term, profitable relationships with your target market, delivering real results while giving you the freedom to focus on what you do best.
D.I.Y:
If you prefer a more hands-on approach, our Do-It-Yourself solution may be a good fit. We provide the relevant technology and your team handles the implementation and ongoing maintenance. Along the way, you'll have full access to our stellar support and training.
Helping Hand:
For those who need a little more guidance but prefer to remain somewhat involved in the process, our Helping Hand solution is ideal. Our team will work together with yours in a collaborative approach, providing you with the necessary training, demonstrations, and support to help you eventually manage your campaigns independently.
Full Service:
For many small businesses that don't have the necessary time or specialized skills to manage their marketing initiatives, our All-Inclusive solution eases the burden. Simply tell us what you want to achieve and we'll make it happen, giving you the freedom to focus on your core business. Although we'll handle all the details, you'll have full visibility into the details and results of each campaign with real-time reports and dashboards.