In today’s technology landscape, your customers’ attentions are divided across multiple channels, platforms, and devices—and as a result, your marketing strategy may be just as splintered. This makes getting noticed in a crowded landscape much harder for your business. But you can increase your company’s visibility, heighten brand awareness, and capture more sales with a unified customer experience.
Are you managing your online reputation? Your brand’s online reputation is critical to your bottom line, and it starts with online reviews.
A staggering 84% of people trust online reviews as much as a personal recommendation, and 92% of consumers reading online reviews. This shows that customer feedback is one of the most powerful ways to build and maintain your online reputation.
It’s no wonder 98 percent of business owners say that online reviews are important to their business. Online reputation management should be a critical part of your sales & marketing efforts.
Need more sales? How about more people seeing your brand, and even experiencing the ‘feeling’ of your brand story?
How many sales and marketing platforms do you have? Think about it for a minute. You probably have one to manage your email campaigns. Another for your content management system. A few more for your social media management, search engine marketing and customer relationship management. Not forgetting a program to manage data synchronisation across all these applications.