Are you managing your online reputation? Your brand’s online reputation is critical to your bottom line, and it starts with online reviews.
A staggering 84% of people trust online reviews as much as a personal recommendation, and 92% of consumers reading online reviews. This shows that customer feedback is one of the most powerful ways to build and maintain your online reputation.
It’s no wonder 98 percent of business owners say that online reviews are important to their business. Online reputation management should be a critical part of your sales & marketing efforts.
How many sales and marketing platforms do you have? Think about it for a minute. You probably have one to manage your email campaigns. Another for your content management system. A few more for your social media management, search engine marketing and customer relationship management. Not forgetting a program to manage data synchronisation across all these applications.
When you hear the word “marketing”, what’s the first thing that comes to mind? If you’re like most business owners and managers, you’ve probably got one main marketing initiative where you focus the bulk of your time, money, and energy. Some companies might have two, three, or even four marketing tactics, but most of those approaches are separate elements that focus on different demographics or products.