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Every digital marketer knows that content is still king, especially with search engine algorithms continually shifting in favor of conversational search and relevant, informative results. But just as the digital landscape has evolved, becoming more crowded and complex than ever, the requirements for successful content marketing have expanded beyond blog posts and social media.
Drip feed email campaigns, also known as lead nurturing programs, are a series of marketing messages designed to be sent to prospects at certain intervals, with each message building on the previous one. These types of campaigns are usually delivered through autoresponders to customers who have opted in through a landing page or subscription form. But how effective are they?
March 21, 2013 marked exactly seven years since Twitter founder Jack Dorsey sent out the first-ever tweet, on what would become one of the most powerful and influential social media networks in the world. The message read “just setting up my twttr”—24 characters that have been “favorited” more than 10,000 times and retweeted more than 11,000, though most of the activity has been in response to Twitter’s 7th anniversary.