In today’s technology landscape, your customers’ attentions are divided across multiple channels, platforms, and devices—and as a result, your marketing strategy may be just as splintered.
Customer Experience should be your number 1 priority. This makes getting noticed in a crowded landscape much harder for your business. But you can increase your company’s visibility, heighten brand awareness, and capture more sales with a unified customer experience. Check out this great article from McKinsey & Company.
You’ve probably experienced it at least once in your online shopping history: You run across a business that catches your interest, but you’re not quite ready to buy what they’re selling, so you sign up for their mailing list—only to receive the same marketing message over and over again, until you unsubscribe in annoyance without buying anything.
Are you tracking your website visitors and interacting with them through live chat? If not, you’re missing out on a lot of potential sales.
When you walk into a physical store or business, you expect that there will be salespeople around to help you find what you’re looking for, and answer any questions you might have. Having an integrated live chat function allows you to duplicate this experience for your website. If visitors are confused or uncertain, they can ask and receive instant answers without having to dig around on the site.
You already know that live chat enables you to connect in real-time with visitors as they browse your site and make purchasing decisions. It’s a powerful way to reach out to your customers, solve problems immediately, and increase conversions and sales. What you might not know is that your chat program has built-in features that go well beyond simply chatting with customers.