The footer area of web pages is one of the most overlooked when it comes to web page construction. If you’re looking for smart, useful ways to leverage this valuable piece of online real estate, there are a number of ways to get a “foot” in the door and give the nether regions of your pages some bottom line-boosting impact.
Search engine optimization doesn’t just apply to your landing page, blog, and the “About” page of your business. Every piece of content on your website is crawled by Google and other search engines, and gets factored into how their algorithms rank your site. That means a few poorly-optimized pages – such as long, boring lists of products on otherwise empty category pages – can drag down your ranking, bringing a site that might otherwise have appeared on the first page of Google results to the second page, third, or worse.