March 21, 2013 marked exactly seven years since Twitter founder Jack Dorsey sent out the first-ever tweet, on what would become one of the most powerful and influential social media networks in the world. The message read “just setting up my twttr”—24 characters that have been “favorited” more than 10,000 times and retweeted more than 11,000, though most of the activity has been in response to Twitter’s 7th anniversary.
With all the recent emphasis on social media, text messaging, and other hot new marketing trends, it’s easy to get the impression that email marketing is dead—or at least on the way out. After all, email is the longtime staple of digital marketing, and tech-savvy consumers are always looking for the next big thing. That should mean email is old news.