When you hear the word “marketing”, what’s the first thing that comes to mind? If you’re like most business owners and managers, you’ve probably got one main marketing initiative where you focus the bulk of your time, money, and energy. Some companies might have two, three, or even four marketing tactics, but most of those approaches are separate elements that focus on different demographics or products.
How often should you send messages to your email list? There’s no single right answer. Depending on the type of business you operate and the regularity of your sales and promotions, you might want to send out anything from a monthly e-newsletter to a short daily news blast – or something in between, like a weekly update on special offers or a bi-weekly note.
If you’re about to launch a new Internet marketing campaign, you’ve probably been reading a lot about search engine marketing, or “SEM”, and how to make the most of it. Every web marketing guru will tell you how to succeed online, but here’s something you won’t see in most SEM pitches: the three most common mistakes to avoid.