Search Engine Optimisation – three words that are enough to strike fear into the heart of any marketer or business owner. Are you paying attention to your Google Rankings?
One of the biggest misconceptions about SEO is that it is some kind of ‘mystery’ – that there are secret algorithms designed to trick you. And that the moment you get the hang of it, everything changes just to confuse you.
After Google announced that it was changing its search algorithm (yet again), panic unsurprisingly ensued—but making the switch to a mobile-friendly site isn’t as daunting as it sounds. If you’ve already implemented your redesign, or if you’d like to test your existing site, here’s how to can tell if your site meets Google’s new mobile-friendly requirements.