SEO / SEM
The 3 Most Common SEO Mistakes
If you’re about to launch a new Internet marketing campaign, you’ve probably been reading a lot about search engine marketing, or “SEM”, and how to make the most of it. Every web marketing guru will tell you how to succeed online, but here’s something you won’t see in most SEM pitches: the three most common mistakes to avoid.
Changes to Google’s Search Algorithms Will Affect Website Traffic and SEO
On February 24, 2011, Google announced changes to its search engine algorithms that will affect the types of websites that are prominently displayed in search results. Spokespersons at Google say this latest change is part of their ongoing attempt to offer the best possible search engine features to users, but it will also have a dramatic impact on traffic to websites with high and low quality content.
SEO for eCommerce Category Pages
Search engine optimization doesn’t just apply to your landing page, blog, and the “About” page of your business. Every piece of content on your website is crawled by Google and other search engines, and gets factored into how their algorithms rank your site. That means a few poorly-optimized pages – such as long, boring lists of products on otherwise empty category pages – can drag down your ranking, bringing a site that might otherwise have appeared on the first page of Google results to the second page, third, or worse.
How Search Engines Drive the Internet
Building a website without SEO in mind? You might as well direct potential customers straight to your closest competitor’s doorstep. Search engines still deliver the majority of traffic to most web pages, so you need to achieve favourable rankings to get qualified visitors to your site.
Has Facebook Changed the Face of SEO?
Among the hundreds of social networking sites online today, not one of them comes close to Facebook. With its total package of networking, social media, games, calendar functions, and dozens of other functional features, Facebook has taken the world by storm and transformed the way people use the Internet. Oh, and yes, it’s even affected search engine optimization strategies.