If you’re about to launch a new Internet marketing campaign, you’ve probably been reading a lot about search engine marketing, or “SEM”, and how to make the most of it. Every web marketing guru will tell you how to succeed online, but here’s something you won’t see in most SEM pitches: the three most common mistakes to avoid.
There’s a lot to think about as you set up your new website. Everything from color schemes and layouts, to shopping carts and live chat help, should be carefully chosen to reflect both the goals of your business and your customers’ needs. In the course of making all of these important decisions, many companies overlook the need for clear, simple, and intuitive organization to allow people to easily navigate their way around the site. How can this be accomplished most easily and naturally for your online customers?