Stock photos are a great way to make your website, blog, newsletter, and other marketing materials stand out. However, if you’re not aware of the legalities surrounding the use of stock photos, you could find yourself having to take down the photos and start over with your website—or even paying hefty fines.
Can social media improve your bottom line? New research says yes, proving that companies can make use of these vital tools to improve sales and make more money.
Despite skepticism from most business insiders about the real dollar value of social media networking, a four-year study released by global management consulting firm McKinsey & Company at the end of 2010 shows that the money really is there for companies that learn to leverage such tools.