Branding

How to Take Control of Your Online Reputation

Online Reputation Management

Are you managing your online reputation? Your brand’s online reputation is critical to your bottom line, and it starts with online reviews. 

A staggering 84% of people trust online reviews as much as a personal recommendation, and 92% of consumers reading online reviews. This shows that customer feedback is one of the most powerful ways to build and maintain your online reputation.

It’s no wonder 98 percent of business owners say that online reviews are important to their business.  Online reputation management should be a critical part of your sales & marketing efforts.

Read More

4 Benefits of Digital Loyalty Programs

4 Benefits of Digital Loyalty Programs

Whether you’re in retail or the service industry, you’ve likely heard a lot of hype surrounding digital loyalty programs. While these programs may seem expensive and time-consuming to maintain, they’re actually a fast and simple way to develop strong relationships with your customers and increase your sales over time. Here are four great benefits of digital loyalty programs.

Read More

Your Brand: The Publisher

Beyond the blog post: The many faces of content marketing

Every digital marketer knows that content is still king, especially with search engine algorithms continually shifting in favor of conversational search and relevant, informative results. But just as the digital landscape has evolved, becoming more crowded and complex than ever, the requirements for successful content marketing have expanded beyond blog posts and social media.

Read More

Using Color Theory to Your Advantage

Using Color Theory to Your Advantage

The visual aspect of your marketing campaigns is essential to getting good results. In online marketing, people form first impressions based on appearances before text—so if there’s something off with your visuals, they aren’t likely to investigate further. This holds true for your logo, website, banner ads, and any other online material that contributes to your business brand.

Read More