Whether you’re in retail or the service industry, you’ve likely heard a lot of hype surrounding digital loyalty programs. While these programs may seem expensive and time-consuming to maintain, they’re actually a fast and simple way to develop strong relationships with your customers and increase your sales over time. Here are four great benefits of digital loyalty programs.
Brand, loyalty programs, market reseaarch, Marketing
Every digital marketer knows that content is still king, especially with search engine algorithms continually shifting in favor of conversational search and relevant, informative results. But just as the digital landscape has evolved, becoming more crowded and complex than ever, the requirements for successful content marketing have expanded beyond blog posts and social media.
Blog, Brand, content, ebooks, formats, newsletters, social media
With such fierce competition, branding your business is vital to your success. Have you trademarked the unique elements that make your company stand out? If not, you may be a target for copycat competition, which will dilute your brand and lessen the effectiveness of your message.
integrity, IP, Protect, Trademarks
The visual aspect of your marketing campaigns is essential to getting good results. In online marketing, people form first impressions based on appearances before text—so if there’s something off with your visuals, they aren’t likely to investigate further. This holds true for your logo, website, banner ads, and any other online material that contributes to your business brand.
color, Colour Theory, Marketing, visual, wheel
Market research has always been an essential function for any successful business. But with competition increasing in every industry, the concept of branding has become a vital step for marketing plans across all media and platforms.
Brand, Marketing, research