Captivate Your Audience

Every marketer knows that the average human attention span is short—but just how short is it?

Remember – You’ve only got 8 Seconds to captivate your audience. According to recently released data from Statistics Brain, people pay less attention than goldfish, because the human attention span is down to a mere eight seconds (compared to nine seconds for a goldfish). Read More

marketing power

Marketing Power – Did you make any business resolutions for the New Year?

Whether you’re gearing up for a new product release or settling in for the long haul with a mature business model, there’s always room for growth and improvement.

Informatix offers a range of services customized to suit the needs of real businesses just like yours. Whatever your goals might be the following marketing and customer support tools can make a world of difference in how your clients relate to you—and how much revenue you earn this year.

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Why You Need Two-Way SMS Marketing

There are more than 2 million mobile phone owners in Australia, and 94 percent of them read every text message they receive. Many businesses are taking advantage of the explosion in mobile popularity by investing in Short Message Service (SMS) marketing, which is a fantastic opportunity to build your customer base and increase sales. But is it enough to just send out those texts and take whatever response you get?

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Branding and Authenticity: What does it really take?

Branding and authenticity are two of the buzzwords you’ll find everywhere these days. Every Internet entrepreneur and startup firm is struggling to get the word out about their business, gain some notoriety, start a trend – and become a brand recognized across the country, or even around the world.

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