Posts Tagged ‘branding’

Has Technology Simplified Branding…or Complicated it?

Has Technology Simplified Brandingu2026or Complicated it?

Marketing in the world of web 2.0 is increasingly complex thanks to Facebook, Twitter, LinkedIn, Google ads, and the scores of online advertising opportunities. Everyone from authors to computer technicians is pressured to diversify their brand and create a noticeable presence on a variety of web – and offline – marketing platforms.

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Branding and Authenticity: What does it really take?

Branding and Authenticity: What does it really take?

Branding and authenticity are two of the buzzwords you’ll find everywhere these days. Every Internet entrepreneur and startup firm is struggling to get the word out about their business, gain some notoriety, start a trend – and become a brand recognized across the country, or even around the world.

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