After Google announced that it was changing its search algorithm (yet again), panic unsurprisingly ensued—but making the switch to a mobile-friendly site isn’t as daunting as it sounds. If you’ve already implemented your redesign, or if you’d like to test your existing site, here’s how to can tell if your site meets Google’s new mobile-friendly requirements.
When it comes to best practices for email marketing, responsive design is top of the list. As of this year, more than 65 percent of your audience is opening email on a mobile device—and responsive design ensures that no matter how your contacts read your marketing messages, they’re enjoying a seamless experience.
With the proliferation of e-commerce, it might seem like anyone could open an online store. The truth is that while the technology is available and accessible to nearly everyone, running a successful e-commerce business requires more than slapping a website template together and declaring yourself open for business.
The whole world is going mobile online—and that includes Australia in a big way. According to the Australian Mobile Phone Lifestyle Index:
- 76 percent of mobile phone owners have a smartphone
- 79 percent obtain information online—including researching products, services, and companies—with their phones
- 42 percent have made online purchases from their phones
- 17 percent make mobile online purchases at least once a week
- Of course, being online means people all over the world have access to your company, so your customer base can expand beyond Australia-wide. There are more than 1.5 billion smartphones in the world. How does your website look on a smaller screen?