When you hear the word “marketing”, what’s the first thing that comes to mind? If you’re like most business owners and managers, you’ve probably got one main marketing initiative where you focus the bulk of your time, money, and energy. Some companies might have two, three, or even four marketing tactics, but most of those approaches are separate elements that focus on different demographics or products.
Every digital marketer knows that content is still king, especially with search engine algorithms continually shifting in favor of conversational search and relevant, informative results. But just as the digital landscape has evolved, becoming more crowded and complex than ever, the requirements for successful content marketing have expanded beyond blog posts and social media.