Posts Tagged ‘Deliverability’
Are Your Emails Making It to the Inbox?
As an email marketer, you’re probably tracking all sorts of engagement metrics for your campaigns—from new subscriptions, to open and click-through rates, to the dreaded unsubscribe numbers. All of this gives you valuable data you can use to fine-tune your marketing strategies. Are Your Emails Making It to the Inbox
What’s Your Sender Score?
According to the most recent data, 168 million emails are sent every 60 seconds. How many of them are yours? How about your company as a whole? Chances are, your business probably sends out hundreds of emails every day—many of them with important or time-sensitive information.
What Can You Do to Improve Email Deliverability?
If you’re sending out an email newsletter to your clients or prospective customers, it’s not as simple as clicking “Send”, as you’d do with a private email, and assuming everyone will receive your message. Marketing mail is filtered by email accounts in a variety of ways that can prevent people from ever seeing your message; according to some estimates, as much as 10% of mass emails are never delivered.