As an email marketer, you’re probably tracking all sorts of engagement metrics for your campaigns—from new subscriptions, to open and click-through rates, to the dreaded unsubscribe numbers. All of this gives you valuable data you can use to fine-tune your marketing strategies. Are Your Emails Making It to the Inbox
A lot of time and effort goes into your email marketing campaigns—so the last thing you want is for your carefully crafted messages to get snagged in spam filters, never to be read by your customers and prospects. How can you make sure your emails aren’t being tagged as unwanted fluff, and subsequently deleted unread?