With the proliferation of e-commerce, it might seem like anyone could open an online store. The truth is that while the technology is available and accessible to nearly everyone, running a successful e-commerce business requires more than slapping a website template together and declaring yourself open for business.
The footer area of web pages is one of the most overlooked when it comes to web page construction. If you’re looking for smart, useful ways to leverage this valuable piece of online real estate, there are a number of ways to get a “foot” in the door and give the nether regions of your pages some bottom line-boosting impact.
There’s a lot to think about as you set up your new website. Everything from color schemes and layouts, to shopping carts and live chat help, should be carefully chosen to reflect both the goals of your business and your customers’ needs. In the course of making all of these important decisions, many companies overlook the need for clear, simple, and intuitive organization to allow people to easily navigate their way around the site. How can this be accomplished most easily and naturally for your online customers?