Stock photos are a great way to make your website, blog, newsletter, and other marketing materials stand out. However, if you’re not aware of the legalities surrounding the use of stock photos, you could find yourself having to take down the photos and start over with your website—or even paying hefty fines.
Every digital marketer knows that content is still king, especially with search engine algorithms continually shifting in favor of conversational search and relevant, informative results. But just as the digital landscape has evolved, becoming more crowded and complex than ever, the requirements for successful content marketing have expanded beyond blog posts and social media.
Starting a blog for your small business is a great idea. Blogs are an easy, engaging way to generate the all-important fresh content that helps boost your site’s ranking in search engines. That said, in order for your blog to become a successful marketing tool, you’ll need to put some thought and effort into creating and maintaining it.