Blogs are considered one of the most powerful online marketing tools for modern businesses—and with good reason. An entertaining, relevant, and well-written blog puts fresh search engine fodder on your company’s website weekly (or daily), spiking traffic to your pages. A steady flow of quality content also establishes you as an expert in your field, engaging existing and prospective clients while providing information people can really use.
Here at Informatix, we help businesses upgrade to the 21st century every day, and that often means starting from scratch with a new website and all the features that go along with it. When it comes to online marketing approaches, however, many of our clients who are new to the web ask us which we recommend: a blog or an e-newsletter.