More websites, especially ecommerce sites, are turning to live chat in order to provide their customers with more prompt and thorough customer service and an enhanced online experience. Live chat can also help online business gather customer data, capture addresses, and increase conversions. But how do consumers feel about this service?
Having an integrated live chat feature helps businesses provide an exceptional level of customer service. With live chat, you can be there at the very moment that your customers need help or information, effectively turning your website into a sales floor and creating an interactive shopping experience similar to a retail store.
Are you tracking your website visitors and interacting with them through live chat? If not, you’re missing out on a lot of potential sales.
When you walk into a physical store or business, you expect that there will be salespeople around to help you find what you’re looking for, and answer any questions you might have. Having an integrated live chat function allows you to duplicate this experience for your website. If visitors are confused or uncertain, they can ask and receive instant answers without having to dig around on the site.
If you’re considering ramping up your prospecting and marketing visibility, online chat is an effective solution that’s almost guaranteed to deliver results—as long as you implement it correctly. While live chat can fall flat in the wrong hands, it can prove to be an invaluable tool for connecting with customers and prospects as they visit your site: a phenomenal way to increase sales and cut down on cart abandonment.