It’s not your imagination—you ARE being followed.
Chances are, you’ve seen some Internet ads that are eerily prescient. You make an online reservation for a restaurant, and when you’re visiting an entirely unrelated website, there are ads for that restaurant in the sidebar. You run a Google search for dog food, and suddenly there are pet-related ads everywhere you go—including your email and Facebook account.
It’s great to have a long list of prospects that grows every day—but what are you doing to turn those opportunities into paying customers? If you’re just adding prospects to your opt-in list and sending out periodic blasts in hopes that someone will respond, you’re not maximizing the potential of your opportunities.
Are you tracking your website visitors and interacting with them through live chat? If not, you’re missing out on a lot of potential sales.
When you walk into a physical store or business, you expect that there will be salespeople around to help you find what you’re looking for, and answer any questions you might have. Having an integrated live chat function allows you to duplicate this experience for your website. If visitors are confused or uncertain, they can ask and receive instant answers without having to dig around on the site.