Posts Tagged ‘inbox’
Are Your Emails Making It to the Inbox?
As an email marketer, you’re probably tracking all sorts of engagement metrics for your campaigns—from new subscriptions, to open and click-through rates, to the dreaded unsubscribe numbers. All of this gives you valuable data you can use to fine-tune your marketing strategies. Are Your Emails Making It to the Inbox
How Gmail’s New Tabbed Inbox is Affecting Open Rates
A few months ago, Gmail introduced a new feature that stirred up panic among email marketers: a tabbed interface that removes marketing messages from the user’s main inbox. The new Gmail defaults to three separate tabs: Primary, Social, and Promotions. And since Google is very good at sorting and categorizing things, it’s a sure bet that any email marketing message will end up shunted to that unappealing final tab.