Why You Need Two-Way SMS Marketing

Why You Need Two-Way SMS Marketing

There are more than 2 million mobile phone owners in Australia, and 94 percent of them read every text message they receive. Many businesses are taking advantage of the explosion in mobile popularity by investing in Short Message Service (SMS) marketing, which is a fantastic opportunity to build your customer base and increase sales. But is it enough to just send out those texts and take whatever response you get?

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