Good SEO is a requirement for any digital marketing strategy, and Google is by far the number one search engine in the world. Ranking high in Google search results is one of the best ways to boost visibility for your business online, but Google has a habit of changing the rules—and there may be further changes to Google’s algorithms in store with regard to mobile usability.
In 2012, search engine giant Google tracked over 1.2 trillion searches in nearly 150 languages to come up with Zeitgeist 2012, their list of the year’s most popular search terms and trends.
Not surprisingly, topping the lists were a lot of pop culture references and world news items, from Whitney Houston to Hurricane Sandy.
The mobile Internet is no longer a new technology—it’s a fact of life. In fact, it’s projected that within the next few years, there will be more smartphones on the planet than people. If you already have a mobile website for your business, you’re a step ahead of the game. But is your site SEO optimized for mobile searches?