Boost Revenue with Automated Search Marketing

As every good marketer knows, there is no such thing as a single-technique strategy. Strong marketing plans incorporate many forms of advertising. For most companies, one of those is paid search marketing, or pay-per-click (PPC) campaigns.

Unfortunately, this component happens to be pretty time- and labor-intensive. While PPC campaigns can yield results, it’s difficult to ensure that the time spent justifies the return—but with a little automation, you can optimize your paid search marketing efforts.

What automation can do for your PPC

Services for paid marketing automation can offer a wide range of options. Some of the functions you can run on autopilot include:

  • Bid rule applications across thousands of keywords
  • Comprehensive data analysis
  • Bid-up and bid-down intelligent algorithms
  • Campaign expansion to relevant keywords
  • Day-to-day campaign management
  • Automated ad uploading

Rather than constantly researching, monitoring, and adjusting your keywords and bids, automation lets most of the grunt work run in the background—so you can concentrate on targeted expansion and have more time for the other components of your marketing strategy.

Maximizing your automated results

While there’s ample opportunity for automating your PPC campaigns, you’ll see the best results when you combine auto tasks with smart strategies. One of the best things you can do for your paid marketing efforts is A/B split testing.

The process doesn’t have to be complicated. Simply pitting a few keywords against each other for a few days can give you plenty of information, and will help you further fine-tune your campaign. You should also apply A/B testing to landing pages, using various keywords and combinations to find out which approaches lead to the most conversions.

PPC campaigns are still a highly viable online marketing method. With automation, you can realize even greater gains from this minimal investment.


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