Google Adwords 101: 5 Signs You Need To Bring In The Experts
When it comes to Google Adwords, the key to success is time. You need to continuously test, track and tweak your strategy for the optimum results.
But when you’ve got a business to run, chances are you don’t have the hours or resources to spend on getting it right.
Whether you’re just starting out or want to get more from your existing Google Adwords strategy, here are five signs you need to bring in the experts.
First, a quick introduction.
AdWords is Google’s pay-per-click (PPC) advertising solution. You bid on the chance to show your ad next to search results on Google. So you can ensure your brand is seen at the exact time people are looking for the product or service you provide.
But that’s not all – you can also promote your business outside of Google Search by showing ads on websites, which are relevant to your brand, in the Google Display Network (GDN). Google claims the GDN has the biggest reach of any display network, with more than two million publisher websites and reaching 90% of web users. Bottom line? It’s worth getting this right.
While Google Adwords can produce outstanding revenue increases for relatively small investments, there’s a catch:
You need to know how to use it properly.
Lots of business owners and marketers figure they can set up Google Adwords themselves. Six months down the track, they can’t understand why they aren’t getting the desired results.
But Google Adwords, like any digital marketing strategy, isn’t something you can just set and forget. You need to work with experts who know it inside out, and can ensure you get the best return on investment.
Here are 5 signs that you need to bring in the Adwords experts:
1. You don’t know how to leverage the latest Google updates.
Google is constantly making changes to its search results and advertising platform. But if you don’t know how to leverage all the features Google has to offer; you will never see amazing results with Google AdWords. With experts on board, you can tap into the latest insights and expertise to improve performance.
2. You never test and fine-tune your campaigns.
The success of Google advertising comes down to testing, measuring and refining. Even the smallest changes can make a huge difference. Then, once you have a winning formula, you can scale it to increase ROI. If you don’t have time to continually test and refine your pay-per-click campaigns, hire somebody who can.
3. You are using the default analytics report.
Everything starts with the metrics. Using the default analytics report might seem like the easy option, but by customising the report to your business goals and website, you can make smarter decisions on where to invest your dollars. Adwords experts will show you how to get a better view of your campaign.
4. You’re nervous about remarketing.
Remarketing involves targeting customers with ads for products they previously investigated on their own. While this tactic has its fair share of detractors, remarketing has long proven its value for advertisers. By showing ads to people who have previously visited your site, you are keeping your brand front of mind. If you’re unsure, Google Adwords experts can help you create a remarketing strategy that gets results.
5. You simply don’t have time to know everything.
The search environment is constantly evolving – and the only way to keep up with all this change is to read, read and read some more. There are thousands of blogs, videos and white papers to keep you up to date. But this takes time. While it’s always worth understanding the basics of search marketing (which haven’t changed much over the years), you are better off investing your time and effort into engaging a team of experts who make it their business to know what’s going on.
Did you answer YES to one or more of the above?
It’s time to bring in the experts to supercharge your Google Adwords.
Keeping your costs low, your clicks high, and your conversions even higher requires significant time, effort, and expertise. Our Informatix search team lives and breathes Google Adwords, so we know how to get a real return on investment.
We start by understanding your business and objectives. Then, using our search experience and digital know-how, we will work with you to develop and implement a Google Adwords strategy with clear success metrics that help you achieve your goals. Contact us today!