How often should you send messages to your email list? There’s no single right answer. Depending on the type of business you operate and the regularity of your sales and promotions, you might want to send out anything from a monthly e-newsletter to a short daily news blast – or something in between, like a weekly update on special offers or a bi-weekly note.
Whatever your demographic or your schedule, we offer a few tools of the trade to help you pursue the most effective mailing schedule.
Read on for a few of our handiest tips for promoting your business through email:
- Day of the week: Emails sent on Tuesday through Thursday receive the best rate of response, with Wednesday being the ideal day for marketing emails. The reasoning is that the Monday email pile-up keeps people from reading anything but essential messages, and no one wants to do extra work on Friday, when they could be getting out of the office early.
- Time of day: The best times of day for email are between 10 and 10:30 a.m. or 1 to 1:30 p.m. By 10 a.m., most people have had time to clear out their inbox, while the moments right after lunch find people relaxed and eager for a distraction before they return to work.
- Time of year: There isn’t a right time of year for email so much as a wrong time of year. Weekends and statutory holidays are two of the worst times to send mailings, because your email is likely to get lost in a sea of messages waiting for attention when your contact returns to work. Never send a holiday-themed email late; better to skip over the holiday altogether and get to the next one early. Communications sent right before or after major holidays, like Christmas, are likely to be forgotten or summarily deleted. Choose lull times of year for your biggest promotions, when people have the time and energy to read emails and contemplate your special offers.
Although there’s no foolproof system, these guidelines will ensure that you reach the bulk of your mailing list when they’re most primed to receive and read the messages you send, a huge boost for any mailing list or e-