When you hear the word “marketing”, what’s the first thing that comes to mind? If you’re like most business owners and managers, you’ve probably got one main marketing initiative where you focus the bulk of your time, money, and energy. Some companies might have two, three, or even four marketing tactics, but most of those approaches are separate elements that focus on different demographics or products.
How big is your marketing budget? There are companies out there that spend millions on marketing and others who spend zero.
Both our work and our social lives are increasingly tied to technology. As this technology changes, our language changes with it. We invent new phrases and concepts to help us communicate in this ever-evolving world, and sometimes it can be hard to keep up with the new digital vocabulary. This quick primer will get you up to speed with all of the most recent e-terminology.