How many sales and marketing platforms do you have? Think about it for a minute. You probably have one to manage your email campaigns. Another for your content management system. A few more for your social media management, search engine marketing and customer relationship management. Not forgetting a program to manage data synchronisation across all these applications.
What a year for the world of digital marketing! Social videos became the norm (even on LinkedIn). Temporary content took off with Stories and Live. Artificial intelligence became the newest addition to the marketing toolkit. And then there was Amazon.
Here at Informatix, we’ve had a lot to celebrate as a company, as well as the awesome growth our customers have experienced using our tools and services.
When you hear the word “marketing tactics”, what’s the first thing that comes to mind?
If you’re like most business owners and managers, you’ve probably got one main marketing initiative where you focus the bulk of your time, money, and energy. Check out this great article about Marketing strategy vs tactics – why the difference matters.
Some companies might have two, three, or even four marketing tactics, but most of those approaches are separate elements that focus on different demographics or products.
How big is your marketing budget? There are companies out there that spend millions on marketing and others who spend zero.