Both our work and our social lives are increasingly tied to technology. As this technology changes, our language changes with it. We invent new phrases and concepts to help us communicate in this ever-evolving world, and sometimes it can be hard to keep up with the new digital vocabulary. This quick primer will get you up to speed with all of the most recent e-terminology.
In a traditional sense, salespeople are no longer viable—at least, according to most of today’s consumers. The sales pitch has become an ineffective tool at best, and in many ways, it’s obsolete. Consumers are now continually bombarded with sales messages ranging from the subtle to the blatant and cringe-worthy.
Ensuring that your customer information is accurate and up to date is one of the most important steps to email marketing success. In today’s digital society, there is a rapid rate of deterioration for customer data—it’s common for your customers to change phone numbers, email addresses, and even physical addresses frequently. In fact, the typical lifecycle for relevant customer information is three years or less. Is Your Database Up to Date?
With today’s marketing strategies focusing on exciting website design, mountains of social media, and innovative strategies with the hopes of standing out in a crowded marketplace, it’s easy to forget the basic principles of advertising that still serve as the foundation for everything you do. However, turning to the basics can help you refine even your boldest tactics for greater success.