Posts Tagged ‘customer satisfaction’
Is Your Database Up to Date?
Ensuring that your customer information is accurate and up to date is one of the most important steps to email marketing success. In today’s digital society, there is a rapid rate of deterioration for customer data—it’s common for your customers to change phone numbers, email addresses, and even physical addresses frequently. In fact, the typical lifecycle for relevant customer information is three years or less. Is Your Database Up to Date?