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Should I Advertise on Facebook?

You’ve likely seen dozens—if not hundreds—of Facebook ads on your personal page. But have you considered using these advertisements for your own benefit? Perhaps you’re on the fence due to cost, convenience, or questions about maybe even the efficacy of an ad campaign.

This post will answer all of your questions about advertising on Facebook and provide you with new solutions for your marketing strategy.

Save Money with Low-cost Impressions

Facebook ads are a cost-effective way to reach a large audience without cutting too far into your marketing budget. On average, it’ll cost you around $0.25 to reach 1,000 people with your Facebook ad, with a minimum daily spend of $1. Compare that to $4 – $20 for keyword advertising, $28 for TV, and $10 for radio.

This cost structure is affordable for companies looking for a large-scale social marketing strategy, as well as those who simply want to try out the service before committing.

Even if you only spend the minimum of $1, you’re still reaching 4,000 people each and every day.

Target the Right Demographic

If you have a specific demographic you’d like to reach with your advertisements, Facebook’s targeting options will work wonders for you. You can filter your audience by age, gender, interests, education, relationship status, and much more.

As you define your audience, Facebook will tell you your potential reach, keeping you from making your ad too specific or too broad. You can adjust your target as the campaign goes on, ensuring that you keep your audience focused.

Partner with a Marketing Agency

Managing an ad campaign can be a lot of work, particularly if you want to intuitively adjust your strategy based on the outcome of your impressions. If you’d like to begin advertising on Facebook, but don’t have time to commit to managing it, it may be a good idea to partner with a digital marketing agency like Informatix.

This method combines all of the benefits of Facebook advertising, without the burden of extra work. And with our a la carte service offerings, you can keep your costs low every step of the way.

Whether you’re new to the advertising game or you’ve been at it for years, Informatix can help you build a better campaign and see improved results. We’ll create a strategy that keeps your goals as the central focus, and implement that strategy with the advanced tools available on Facebook’s Ad Manager.

So what are you waiting for? Partner with our locally-based team of marketing experts to get your ad campaign off the ground and gain a broader audience on social media and in the real world.

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