The latest trends, tips and insider knowledge to help you transform, integrate and improve the customer experience
Need more sales? How about more people seeing your brand, and even experiencing the ‘feeling’ of your brand story? Video is the most powerful marketing tool used today. And the incredible growth in mobile use and social media consumption have only made video more vital for making your message heard.
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Every marketer knows that the average human attention span is short—but just how short is it? Remember – You’ve only got 8 Seconds to captivate your audience. According to recently released data from Statistics Brain, people pay less attention than goldfish, because the human attention span is down to a mere eight seconds (compared to…
Read More > Back To Basics. The world of digital marketing is constantly evolving, and many marketers are focused on finding the next big thing. Shiny new platforms, channels, and opportunities continually encourage digital marketers to adopt more advanced strategies.
Read More > Search Engine Optimisation – three words that are enough to strike fear into the heart of any marketer or business owner. Are you paying attention to your Google Rankings? One of the biggest misconceptions about SEO is that it is some kind of ‘mystery’ – that there are secret algorithms designed to trick you. And…
Read More > How many sales and marketing platforms do you have? Think about it for a minute. You probably have one to manage your email campaigns. Another for your content management system. A few more for your social media management, search engine marketing and customer relationship management. Not forgetting a program to manage data synchronisation across all…
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