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digital transformation

Digital Transformation And Why It Matters

Eat or be eaten? There are many reasons businesses embark on a digital transformation, but, for many, it simply comes down to survival. If you don’t change, you’ll be left behind until, eventually, you disappear entirely.

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YYou’ve Only Got 8 Seconds

You’ve Only Got 8 Seconds

Every marketer knows that the average human attention span is short—but just how short is it? According to recently released data from Statistics Brain, people pay less attention than goldfish, because the human attention span is down to a mere eight seconds (compared to nine seconds for a goldfish). Remember – You’ve Only Got 8 Seconds

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Going Back To Basics

Going Back to Basics

The world of digital marketing is constantly evolving, and many marketers are focused on finding the next big thing. Shiny new platforms, channels, and opportunities continually encourage digital marketers to adopt more advanced strategies.

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Results Driven Solutions

5 proven ways to make your Google rankings soar

Search Engine Optimisation – three words that are enough to strike fear into the heart of any marketer or business owner. One of the biggest misconceptions about SEO is that it is some kind of ‘mystery’ – that there are secret algorithms designed to trick you. And that the moment you get the hang of…

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Is it time to break down the marketing technology silos?

How many sales and marketing platforms do you have? Think about it for a minute. You probably have one to manage your email campaigns. Another for your content management system. A few more for your social media management, search engine marketing and customer relationship management. Not forgetting a program to manage data synchronisation across all…

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