The latest trends, tips and insider knowledge to help you transform, integrate and improve the customer experience
Eat or be eaten? There are many reasons businesses embark on a digital transformation, but, for many, it simply comes down to survival. If you don’t change, you’ll be left behind until, eventually, you disappear entirely.
Read More >
Every marketer knows that the average human attention span is short—but just how short is it? According to recently released data from Statistics Brain, people pay less attention than goldfish, because the human attention span is down to a mere eight seconds (compared to nine seconds for a goldfish). Remember – You’ve Only Got 8 Seconds
Read More >
The world of digital marketing is constantly evolving, and many marketers are focused on finding the next big thing. Shiny new platforms, channels, and opportunities continually encourage digital marketers to adopt more advanced strategies.
Read More >
Search Engine Optimisation – three words that are enough to strike fear into the heart of any marketer or business owner. One of the biggest misconceptions about SEO is that it is some kind of ‘mystery’ – that there are secret algorithms designed to trick you. And that the moment you get the hang of…
Read More >
How many sales and marketing platforms do you have? Think about it for a minute. You probably have one to manage your email campaigns. Another for your content management system. A few more for your social media management, search engine marketing and customer relationship management. Not forgetting a program to manage data synchronisation across all…
Read More >