When was your last website redesign?
There’s no hard and fast rule for how often you should have your website overhauled, but with the speed of change in technology and consumer tastes, no website will remain effective forever. So how do you know when it’s time for a change?
Here are some signs that your website may be due for a makeover.
1. You think you need a new website
If you’re wondering whether your website could use a new look, chances are that you’re right. You may not be able to define exactly what’s wrong with your current website or why you need to make a change, but it’s usually good to trust your instincts—because your visitors are probably thinking the same thing.
2. Your website isn’t optimised for mobile
Not only are more of your customers than ever going online with mobile devices, search engines like Google are starting to penalize websites that don’t work for mobile. If you don’t have a website with responsive design that displays well across various devices and mobile platforms, you need to rework your site.
3. Your website doesn’t work as well as it used to
There are a lot of little things that can affect your website’s performance. Gradually added features, accumulating data, outdated plugins, technology that’s no longer supported—over time, these small slowdowns can add up to a seriously underperforming site. If your website is experiencing slow loading times, page errors, or reduced functionality, it’s probably time for an overhaul.
4. Your website is falling behind the competition
If a site goes a long time without being redesigned, it tends to look dated—which can hurt the reputation of your business. Compare your website with your competitors: are they using more updated designs? Do they have better features and functionality? If your website hasn’t evolved to keep up, consider investing in a redesign.
5. You want your website to do something it can’t
Enhancing the functionality of your business website is always a worthwhile investment. If you’ve identified a feature or function that would benefit your website, but your current design doesn’t have the capacity, an overhaul can be a smart choice.
6. Your leads and conversions are falling
Websites are not one-design-fits-all, and there are many different purposes they may serve. But whether your site is supposed to sell products, build an email list, or bring customers through your doors—if it’s no longer working toward its purpose, you may need a redesign.
If your website is suffering from any of these symptoms, or you simply feel like it’s time for a new look, make 2020 your year for an overhaul.