Customer relationship management is crucial for any business.
Whether you’re B2B or B2C, profit-driven or a non-profit organisation, a private company, or a publicly-traded corporation. Virtual phone systems are a great enabler!
You need a good CRM platform and virtual phone systems in place to help ensure you remain competitive and that you provide the best possible customer experience as you can.
There are dozens of tools that can help you accomplish this goal. An example of this is how host companies know the benefits of having a CRM platform to help organize and regulate customer service and sales activities.
But you need to go further than just a rock-solid CRM platform; there are other tools that you need to leverage in order to build the best CRM experiences possible. One of those tools, and one that’s often overlooked, is a virtual phone system. Here’s what you need to know about how cloud-based, virtual telephony can help support your goals to build the most efficient and effective CRM strategies for your company.
What Are Virtual Phone Systems?
Let’s face it: every company, from the largest multinational corporation to the smallest start-up in the most unassuming garage workshop, needs its own commercial telephone listing. Most companies maintain a virtual phone system today to handle their incoming calls through internet-based Voice-Over-IP technology. These systems are resource-light, but they still require on-site installation and maintenance.
Meanwhile, new technological developments have enabled even more innovative approaches to business communication. Systems developed by industry leaders such as RingCentral and Aircall are revolutionising virtual communications even further, thanks to the ever-increasing speed and quality of mobile connectivity. In fact, it’s entirely possible to have a completely cloud-based virtual phone system, with all aspects of a company’s communication needs stored and managed remotely.
The 5 Key Advantages of Virtual, Remote-Hosted Business Communications
So what, exactly, places virtual, remote-hosted telecommunications head-and-shoulders above traditional or even VoIP options? There is a number of excellent advantages, all of which have either a direct or an indirect impact on your ability to provide the highest levels of customer relationship management. Here’s just a few:
A cloud-based virtual phone system couldn’t be simpler. With all hardware being hosted off-site, you don’t need to have any telecommunications equipment in a back room or a storage closet and you don’t need to disrupt your entire workflow for days or even weeks in order to run extensive copper telephone lines throughout your offices.
There’s nothing more flexible than a virtual phone system. It’s easy to scale up (or scale down) your needs as your company’s needs and conditions change. Adding or remove additional extensions or lines in your central headquarters or in branch offices anywhere in the world takes just minutes, getting you up and running in no time.
It’s easy to access a virtual hosted telephone system from anywhere. As long as you have a reliable internet connection, you can gain full access to all of your phone system’s functions. You can view call activity, access voicemail, and change answering settings from the field, obviating the need to return to the office to change settings by hand.
With no physical equipment to manage and with all updates, upgrades, and maintenance performed off-site at the hosting facility, a virtual phone system couldn’t be easier to keep in working order. This frees up your technical staff to support other, more critical areas of your company’s day-to-day operations.
Hosted VoIP phone systems work on a subscription model with low monthly costs that scale depending on your needs. With no need to rent expensive hardware to keep on-site and with no need to be locked into a long-term service contract, cloud-based virtual phone systems are extremely cost-effective.
How Does This Tie Into Better CRM?
Sales and customer service are inherently communication-heavy. This means remaining in contact with your customer base is the key to effective CRM; this also means that any technologies that support better, more efficient CRM activity have a direct positive impact on your ability to build and maintain the right kinds of customer relationships. Modern virtual phone systems support these goals in several different ways.
Cloud-based virtual systems offer functionalities that more traditional systems lack, thanks to their flexibility, mobility, and cost-effectiveness. They also offer direct integration with a CRM platform of your choice, such as Zoho CRM. No longer will you have to maintain two separate silos when it comes to customer communications; it’s just one more reason why you should strongly consider relying on cloud-based virtual phone systems.
Turn to Informatix for Cutting-Edge Virtual Phone System Solutions
By now it should be crystal-clear why a cloud-based virtual phone system is one of the best choices for supercharging your company’s customer relationship management efforts. The affordability, scalability, and simplicity of such a system means that company resources that would have been tied up in maintaining an on-site phone system can be repurposed towards providing higher levels of customer service, and that translates directly into more positive CRM.
Capture More Leads, Engage Your Audience Across Every Possible Channel
Here at Informatix, we know how crucial it is to provide the absolute best CRM we can. That’s why we’ve partnered with both Aircall and Ring Central to provide integrated virtual phone system capability to our already impressive suite of transformational business support services, including Zoho CRM! With Informatix calling the shots, and with tools like Zoho CRM, Aircall, and Ring Central all working together, you’ll be able to capture more leads, engage your audience across every possible channel, and close more deals by working smarter, not harder.
Want to see how Informatix can help you grow your business to new heights? Contact us today to book your free 30-minute digital strategy session. We’ll show you what it means to partner with Australia’s premier leading full-service digital transformation partner. Get cracking on your business growth today!