How to Get More Instagram Followers

Gaining Instagram followers seems to be one of the most elusive modern mysteries. No matter your industry, it can be tough to build a following and keep your audience engaged with unique posts. If you’re struggling to keep up with your social media presence, Informatix can help you grow your follower base with these four steps.


Step 1: Create a Strategy


To have any success in social media, you need a roadmap that plans out each twist and turn of your journey. This social media strategy will help you recognize and achieve your goals, whether you’re aiming for reach, engagement, or both.

We’ll work with you to establish these goals and create a plan of action to accomplish them. Our team of digital marketing experts can help you get a good idea of what’s realistic for your industry—and how, when, and what you should post to get noticed.


Step 2: Share High-Quality Content


Even on visual platforms like Instagram, it’s important to tell your followers a story. Solid, intriguing content engages your audience, and we’ll help you develop the right photos, captions, and hashtags to keep them interested.

There are a few key pointers to creating or curating great content:

  • Make sure your photos and videos are in-focus and not pixelated.
  • Use hashtags your potential followers can share, search, or find by chance.
  • Keep your hashtag chain short.
  • Get creative with your captions, and encourage your followers to comment.

Even if you work in a relatively dry industry, Informatix can help you create interesting content that matches your branding and inspires your audience.


Step 3: Build a Community


Social media provides an opportunity to build a community, both with your followers and other businesses in your area or industry. It goes deeper than just striking up a conversation on your posts. You can share relevant images posted by your followers (with permission), or collaborate on social projects with other businesses.

For instance, some companies partner up to hold giveaways and contests amongst their followers. This can generate excitement around your brand and help build long-lasting connections with your followers. Informatix can help you organically grow a community around your company, increasing your reach and your followers’ comfort with your brand.


Step 4: Measure Your Results


Social media strategies aren’t just a shot in the dark. It’s a measurable process that can be analyzed and adapted as you progress.

Our analytical tools will help you understand how your Instagram strategy is doing, and what we can do to help you improve your results. You’ll gain insight into how the time of day affects your postings, which content tends to perform better, and other actionable metrics.

Instagram is a daunting platform, and it’s difficult to build a solid base of followers. Informatix can help you overcome common challenges with our four-step plan for social media success.

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