Brand Research: The New Essential Component for Understanding Your Market

Market research has always been an essential function for any successful business. But with competition increasing in every industry, the concept of branding has become a vital step for marketing plans across all media and platforms.

What is branding? At its core, the idea is to recognize the aspects of your business that distinguish you from the competition—your unique selling proposition, or USP—and to emphasize that throughout your marketing. For example, you may offer the most affordable products or services in your industry, or a higher level of personal customer care than your competitors. Your brand is what makes consumers choose you above the rest.

Brand research helps you pinpoint and clarify your company’s brand, so you can make more effective use of it in your marketing efforts.

How brand research works

Establishing a brand fosters trust and recognition in consumers—but getting there can be a lengthy process. Brand research takes an in-depth look at your business, your vision, and your goals, and compares your offerings to those of your top competitors, looking for ways to differentiate and bring your best qualities to the top of your marketing campaigns.

Brand research can be used to:

  • Create a brand from scratch
  • Refine, revise, and manage an existing brand
  • Reach untapped markets through brand revision or expansion
  • Position your brand to reach your target audiences

Informatix offers a comprehensive range of brand research services to help you define and position your company to optimize your branding. Contact us to learn more about how we can help you strengthen your brand and maximize your online marketing.

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